Mash Direct

Admit it! How many times have you looked at a turnip and thought “Sod it. I can’t be bothered peeling and chopping that beast.” Innovative food enterprise Mash Direct offer an easy and healthy solution for time conscious consumers with no washing, peeling, steaming or mashing … no pots and pans to clean, just the taste and texture of great homemade food.

Mash Direct produce a varied and delicious range of potato and vegetable accompaniments, from traditional family favourites such as their award-winning mashed potato to contemporary recipes including their new vegetable burgers.

Fifth generation farmer Martin, and his wife and business partner Tracy Hamilton had been successfully growing and selling vegetables for over twenty years before they diversified their farming business by preparing the vegetables as you would at home. This kitchen table enterprise became Mash Direct in 2004 and has gone on to win over 100 awards and accolades

Mash Direct select older heritage varieties for taste rather than appearance. The vegetables are steam cooked to retain nutrients and flavour, then gently prepared and packaged on the farm. Mash Direct products are 100% gluten free, do not contain any artificial colourings or preservatives and are suitable for microwave and oven heating.

What They Do

In a nutshell, vegetable accompaniments made easy! Fresh. Convenient. Delicious. Nutritious.


Best Brand 2017, Ulster Grocer Marketing Awards. Jack Hamilton, Young Business Person of the Year 2017, Belfast Telegraph Business Awards. Outstanding Food Manufacturing Business, NI Manufacturing Award 2017. Gold Award, Sweet Potato Croquettes. Free From Awards Ireland 2017. Merit, Cauliflower Cheese Gratin, Free From Awards Ireland 2017. Crispy Vegetable Bakes, Innovation Award, Year of Food and Drink in Association with Belfast Telegraph 2017. Company of the Year, Food Manufacture Excellence Awards UK 2016. Chilled and Fresh Produce Winner, Food Manufacture Excellence Awards 2016. Gold Innovation Award, Crispy Vegetable Bakes, SIAL Middle East 2016. 18 x Great Taste Awards (including another 2 in 2016). BRC AA+ Accredited Company

Where To Buy

Delivery Radius: Developed from a small stand in St George’s market, and with van sales supplying independent retail stores, Mash Direct now offer over 40 products to the leading multiples throughout Ireland and the United Kingdom. They have recently secured a major listing with Tesco in the UK and also export extensively to the United Emirates including Spinney’s in Dubai.


Mash Direct
81 Ballyrainey Road
BT23 5JU
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Contact Information

Telephone 028 9187 8316
Twitter @MashDirect
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