General Merchants

Tim Fetherston is the General Merchant at the helm of this uber-popular place on Belfast’s Newtownards Road. He sells great local food and drink to the grateful people who live and work in this part of the east of the city. It opens for breakfast every day at 8:00am and from Wednesday to Saturday, it stays open till 10pm so it’s brilliant for catch-up coffee as well as dinner.

The food is typically hearty world cuisine. You might have 12 hour slow cooked pork butt stacked between, and on top of some gently toasted brioche, served with free-range poached eggs and Gochujang hollandaise sauce. There are daily specials peppered with ingredients from local suppliers such as Draynes Farm, Zac’s Bakehouse, Ewing Seafood, Hannan Meats, Suki Tea, The Barn Coffee and North Down vegetables.

Menus change seasonally so you will never get tired. Also, check out the sister place at 361 Ormeau Road in south Belfast. It’s becoming a mini-mercantile empire!


Opening Hours Mon-Tues 8.00-18.00

Wed-Sat 08.00-22.00

Sun 08.00-18.00


General Merchants
481 Upper Newtownards Road
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