Wilson’s Country Ltd

Wilson’s Country is the leading potato brand in Ireland. They supply branded and own label prepack potatoes to leading retailers in Ireland and also supply a full range of peeled and chipped potatoes to a wide range of customers in the catering sector in Ireland.

The Wilson’s brand has a long and proud tradition. From its roots, starting off as a handful of lines serving a small section of the rural Armagh community, they have come a long way. Over the years their brand and range has evolved, they continually listen to what customers are saying and offer potatoes to suit everybody’s needs.

The Wilson’s Country growers choose soil naturally high in nutrients, reducing the need for excess chemicals. Only cold air is used to store the potatoes and the crops selected for the Wilson’s Country brand are guaranteed to suit local tastes. Wilson’s have also launched an innovative, convenient brand called You Say Potato designed to make it easy for consumers to eat potatoes simply, quickly, with no waste and no fuss.

What They Do

Potato packaging and peeling


Seasonal ranges of bags of potatoes including Irish Garden, Baby New, Bakers, Kerr’s Pinks, Maris Piper, Rooster, Navan, Queens, Comber, Organic, Charlotte and microwaveable packs. Sizes from 400g – 7.5kg


Carbon Trust, BRC, IOGFA, BS8555 Ulster Bank Business Achievement Awards and Ulster Grocer Marketing Award, UTV Business Award for Agri Food Innovation Company of the year

Where To Buy

Tesco NI & ROI, Asda, Co-Op, Dunnes NI & ROI, SuperValu NI & ROI, Spar & Costcutter


Wilson’s Country Ltd
25 Carn Road, Carn Industrial Estate
BT63 5WG
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