White’s is one of Ireland’s oldest brands and the only Oat Cereal producer in Northern Ireland. It has been milling oats on the original site in Tandragee, Co. Armagh since 1841.With over 175 years’ experience and expertise and a passion for locally sourcing and milling oats, you’re sure to taste the difference our time and dedication brings.
White’s is part of a local farmer’s co-operative and works with a network of 25 local growers, some of whom have been supplying White’s with oats for three generations. It is the strength of the partnerships with local farmers that allow White’s to continually produce quality award winning porridge oats and oat based breakfast cereals.
The White’s milling process is unique in that it gives the oats a special character in terms of its taste and texture, delivering a distinctively nutty texture and creamy taste that has become a household favourite across the breakfast tables of Northern Ireland.White’s porridge oats and oat based cereals have won many Great Taste Awards from the Guild of Fine Food over several consecutive years within the luxury breakfast cereal category- 2008, 2009, 2010, 2011, 2012, 2013, 2014 and 2015, 2016 and 2017 (including best in category double gold).
The natural, wholesome and nourishing goodness of White’s Oats provide the perfect start to the day
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Speedicook Porridge Oats, Toatly Oaty Instant Jumbo Oats, ActivOat High Protein and High Fibre Sachets, Organic Oats, Toasted Oats Crunchy Oat Clusters, Lightly baked Jumbo Oat Granola
Great Taste Awards- Speedicook Porridge Oats, Toatly Oaty Jumbo Oats Original and Wild Fruit, Toasted Oats Apple & Cinnamon and Strawberry & Banana Crunch, Organic Jumbo Oats and Organic Traditional Oats, Granola Hazelnut, Almond & Honey, Jumbo Oats Caddy, Oat Bran Medium Cut and Irish Oatmeal Old Fashioned Oats Best Product/Brand Re-launch (Ulster Grocer Marketing Awards 2015). Winner of Chartered Institute of Marketing Ireland (CIMI) ’Marketing with Impact within Food and Drink’. PANI Awards 2017 White’s Oats was awarded Silver for Best TV Advert. BRC Grade A, Organic Soil Association, Kosher Certified
Where To Buy
Leading retailers throughout Ireland and UK