Double Great Taste Awards Success for Mash Direct

Northern Irish Food Companies top the podium at this year’s Great Taste Awards. Over seventy local producers were awarded for the quality and taste of their produce.

Michele Shirlow, CEO, Food NI comments: “Our producers just keep getting better and better. The range of foods and drinks that our members are producing is far more diverse than ever before. We are so proud of all of their success.”

Mash Direct, the unique award-winning County Down farming and food production enterprise, which produces an innovative range of convenient potato and vegetable dishes, has been recognised with Great Taste Awards for two of its products; Carrot and Parsnip and Carrot, Turnip and Parsnip. This brings the total number of Great Taste Awards won to date by Mash Direct to an impressive 16. Regarded as the industry Oscars, The Guild of Fine Food’s annual Great Taste Awards are the UK’s largest independent evaluation of fine food and drink.

The judges commented that the Mash Direct Carrot and Parsnip had good, clean honest flavours with a good balance of carrot and parsnip and a pleasant level of sweetness, whilst they praised the Carrot, Turnip and Parsnip as having sweet root vegetables aromas.

Martin Hamilton, Managing Director of Mash Direct, said: “We grow our carrots, parsnips and turnips for their flavour, not their appearance.” Our focus on the quality of our vegetables and our cooking methods set us apart and the whole team is delighted as our products are very much a team effort from everyone here. The Great Taste Awards are a great chance for us to showcase the quality of our products in a blind taste test and to win two more this year is just out of this world”

 Mash Direct’s core principal is to bring the traditional vegetable varieties straight from the farm to the fork in a convenient and traditional style.   As the farmers, Mash Direct can guarantee complete traceability for the vegetables which are grown and gently steam cooked on the family farm using no artificial preservatives, flavourings or colourings. Mash Direct steam cook and package all of their vegetables on the farm with bespoke machinery to recreate traditional cooking styles and keep all of the goodness inside the vegetables securing the taste and texture of homemade food to make sure that it is as good as our Granny’s.

Mash Direct’s innovative and 100% gluten free product range continues to evolve and currently includes over 40 products.

Comp-Carrot & Parsnip