The UK’s best breakfast porridge product is produced by White’s Oats in Northern Ireland and that’s according to the prestigious Quality Food and Drink Awards.
White’s natural Jumbo Organic Oats was named the ‘Best Breakfast Product’ by a panel of expert food judges in the Quality Food and Drink Awards last Friday evening, the most influential event in the annual UK food and drink calendar.
The awards recognise and celebrate the best products from UK producers every year. Winners of category awards in the competition, now entering its 41st year, are able to use the prestigious ‘Q’ on their packaging and promotional materials. The awards also exert a major influence on retailers in particular seeking original and quality products.
The ‘Q’ on pack is now seen as the most recognisable mark of excellence for retailers, food and drink manufacturers, foodservice providers, wholesalers, suppliers and small producers alike.
Thousands of food and drink products were entered by companies from across the UK, most by major retailers seeking endorsement from the panel of expert judges.
White’s Oats, part of Fane Valley Group, one of Ireland’s biggest farmers’ co-operatives, sources organic and other oats from a 50-strong network of growers in Britain and Northern Ireland and has been milling oats for over 170 years. The company’s original brand, Speedicook Porridge Oats was launched in 1920.
White’s Oats, which has won a string of UK Great Taste Awards, works with around 50 growers in Northern Ireland and England and sells a range of natural oat-based products, such as porridge, granola and muesli, to retailers throughout the UK and Ireland.
In addition to growing sales in Britain, White’s has business in the Republic of Ireland, other parts of Europe as well as the US, Asia and the Middle East. The company’s product portfolio of oat-based products includes granola and muesli.