McErlain’s Bakery in Northern Ireland, one of the leading craft bakeries, has launched a new selection of its luxury traybake and cupcake treats.
The new products from the family bakery are a response to customers and suppliers in the company’s ongoing market research into the views of regular customers and from its extensive network of suppliers.
High quality flavours and years of baking expertise have gone into the mix to provide an exciting new offering to join the well-known anchor products of firm family favourites. Feedback and on both products has been extremely positive. They reflect the latest baking trends and the views of younger consumers in particular.
The traybake flavours include Belgian chocolate tiffin, cookie dough salted millionaire and biscoff rocky road whilst a twist on old classics such as caramel slices, raspberry ruffle and fifteens create the perfect assortment to suit all tastes. Cupcake Treats offer chocolate, vanilla and strawberry sponge with whipped frosting topped with eye catching decorations and come in handy four packs to comprise a range for all ages.
Throughout the generations and accompanying transformations, the McErlain brothers insist that two things remain unchanged: McErlain’s reputation for quality and taste.