PEPPUP your Christmas Turkey sandwich
A novel turkey sandwich sauce for Christmas has been created by PEPPUP, the Northern Ireland producer of authentic Italian sauces, peppers and dressings.
The small company, which is based at Newtownards, has just launched the sauce for the Christmas season in 190g jars, available soon from your local delis and butchers.
The new PEPPUP Turkey Sandwich Sauce is a blend of roasted peppers and tomatoes with aubergine and ginger.
Dr Luca Montorio, the founder and managing director of PEPPUP in 2015, explains: “The new sauce offers a richly flavoured sauce to enhance turkey particularly after the Christmas dinner. Ginger works really well with turkey. While it’s aimed initially at the Christmas season, the new sauce can be used throughout the year for instance on chicken. Our strategic focus is on offering shoppers and especially the growing numbers of home cooks due to the coronavirus pandemic different flavours.
The artisan business, a leading supplier to delis, farm shops and family butchers in Northern Ireland and the Republic of Ireland, now offers a range of around 15roasted pepper sauces and salad dressing for various seasons including Christmas. As well as the Special Selection range, which includes roasted red and yellow peppers, mild baby green peppers and hot chilli peppers.
The quality and range of PEPPUP’s products have led to significant sales growth since Dr Montorio launched the business with wife Liz in 2015. “Our sales have grown by around 30 percent in the last three years,” adds Dr Montorio, originally from Turin. “Among our most successful products are our unique bolognese sauces.”
The company is rebranding its products to strengthen its image on the shelves with shoppers. A key feature of the sharp, new look is the inclusion of essential nutritional information on the front of the label. “This is a direct response to shoppers increasingly seeking information about content and especially sugar and fat. It made good business sense to switch this information to the label front,” adds Dr Montorio, who develops all the recipes for the products and is a registered nutritionist.
The PEPPUP range includes vegan, dairy free, gluten free options and without any added sugar or fat. The products are 100 percent plant based and suitable for vegetarians and vegans. The products have also won UK Great Taste Awards for his products.
