Novel Biscake Treat From Genesis In NI For M&S

Magherafelt-based Genesis Bakery, has created a new trade-marked biscuit and cake innovation, the Biscake, exclusively for Marks & Spencer stores.

Featuring a biscuit base with a fluffy cupcake top hand-piped by the Genesis team, the Biscake is available in three flavours, Choc Chip off the old block, Cherry Cake-well and Lemon Meringue-a-tang.

Genesis Bakery, which was created in 1968 and bought out of administration by Paul Allen in 2018, has been supplying M&S for over 10 years. 

“The support of local companies has been key to our success in Northern Ireland,” said Philip Conlon, head of region for M&S in Northern Ireland. “It has always been our policy to stock a range of fantastic local produce where possible and Genesis are the perfect example of how successful this arrangement can be. 

“Their expertise and knowledge of the market and their ability to work with us to provide our customers with the highest quality products cannot be beaten. Our 10-year partnership bears witness to both our supplier commitment and the quality of their product.

“This new and exclusive fusion to M&S, the Biscake, is a credit to the new product development team at Genesis Bakery who work hard to produce the most innovative and great tasting products using the best ingredients, many of which are sourced locally.

“The response to the Biscake has been phenomenal in our M&S stores here and we are delighted to share them with our wider customer base across mainland UK – the proof is certainly in the eating.” 

Paul Allen, executive chairman of Genesis Bakery, said: “We are delighted with the response to this exceptional product. We make more than 25 different lines for M&S, who constantly challenge us to come up with baked goods that are new and exciting for customers. 

“Their requirement for the highest possible standards are well known and it is a real accolade when cakes made in our bakery in Magherafelt are on shelves every day in hundreds of M&S stores all over the UK and indeed all over the world. We have invested heavily in new product development and seeing Biscakes being so well received gives us all a real sense of pride in the skill of our development and bakery teams.”

Northern Ireland producers supply milk, eggs, beef, lamb pork and bread to M&S stores in Northern Ireland, the Republic of Ireland and many GB stores.