Three new sauces aimed at health conscious shoppers have been launched in Northern Ireland by PEPPUP, which specialises in original Italian pasta sauces and ketchup.
Based at Newtownards in county Down, the company, founded and managed by Dr Luca Montorio, has created a new range of Bolognese and dipping sauce following the growing trends towards clean food with strong healthy attributes.
Dr Montorio, a nutritionist originally from Turin, has developed sauces which are 100 percent plant based. “The two Bolognese sauces, available in Basil and Chilli flavours, have been developed to provide delicious homemade flavours from premium fruit and vegetables, including some organic ingredients.
“Both the Bolognese and Dipping sauces, are fat-free, with no added sugar, no preservatives, no allergens and are IBS-friendly.
“The new products are also suitable for gluten-free and dairy-free and also for vegan and vegetarian consumers with just 48kCal/100g,” adds Dr Montorio.
The Bolognese sauces are available in a family size 480g jar. The dipping sauce is available in a smoky flavour in 330g. The new products will be widely available through independents, delis, farm shops, butchers and multiples including Spar.
PEPPUP was formed by Dr Montorio and wife Liz in 2014. The initial products were ketchup and pasta sauce, which are now on sale in the UK and the Republic of Ireland.
The original products, featuring roasted tomatoes and peppers, are based on original recipes developed by Luca and influenced by his upbringing in Turin, where his parents still live.
PEPPUP’s initial products are selling successfully in Great Britain and the Republic of Ireland through distributors and major retailers including Booth’s supermarkets in Lancashire and TK Maxx.
Dr Montorio has developed the unique recipes for his portfolio of authentic Italian sauces which have won multiple UK Great Taste Awards and Free From Ireland awards.
The company has been assisted by business development agency Invest NI to develop new products and its marketing activities.