National listing for Northern Ireland’s Mash Direct at Sainsbury’s

Northern Ireland’s Mash Direct, a specialist manufacturer of vegetable sides and convenience meals has now landed a national listing with Sainsbury’s for three of its award-winning vegetable side dishes.

The farm-based company’s traditional Red Cabbage and Beetroot, Broccoli with Cheese and Cauliflower Cheese Gratin are now on sale in Sainsbury’s stores across the UK.

The latest national listing follows similar business for Mash Direct products last month.

 Lance Hamilton, sales director at Mash Direct, comments: “We’re delighted to launch three of our multi-award-winning, vegetable side dishes into Sainsbury’s stores nationwide. While available all year round, these products are especially popular throughout autumn/winter, so we’re excited to offer the taste of our farm-fresh produce to even more homes across the UK.”

 All three products are available now from the ready meal section of Sainsbury’s Stores.

Mash Direct is among the UK’s most successful producers of veggie products for home cooks in particular.

The business was established by Martin and Tracy Hamilton on the family farm near Comber in county Down. The company was established in 2004 and now sells products throughout the UK and Republic of Ireland. It has also won export business to the US, Middle East and Europe.