National listing for Mash Direct foods with Morrisons in Great Britain

Mash Direct, the Northern Ireland producer of vegetable accompaniments and convenience meals, has secured a national listing with Morrisons, a leading supermarket network in Britain, for two of its vegetable side dishes.

 The farm-based company’s traditional Red Cabbage and Beetroot and festive favourite Honey Glazed Parsnips are now on sale in Morrisons stores across Great Britain, bringing the true taste of farm fresh vegetables to homes this winter.

Lance Hamilton, sales director at Mash Direct, says: “We’re thrilled to launch these products into Morrisons stores throughout Britain.

“Our Red Cabbage and Beetroot is a year round favourite and our seasonal Honey Glazed Parsnips is looked forward to every year and so we’re delighted to offer these products to the wider market in Great Britain; giving even more customers the opportunity to enjoy our range of high quality, convenient, ready-to-eat vegetable accompaniments at the family table.”

Mash Direct is among the most successful farm-based food producers in the United Kingdom. The company is based on the Hamilton family farm at Comber in county Down.

The business was established by experienced and successful farmer Martin Hamilton with wife Tracy, a marketing expert, and is now run by sons Jack, the chief executive, and Lance, the sales director.

The successful business has won a series of major awards for the quality and taste of its products and operating systems such as Manufacturing Excellence and UK Great Taste Awards.

Morrisons has almost 500 supermarkets across England, Scotland and Wales are serves over 11 million customers each week. It also operates a popular online food store.