Morelli Ice Cream Gears Up To Grow Sales In Britain

Morelli Ice Cream in Northern Ireland is gearing up to expand sales of his multi-award winning ice cream and sorbets in Britain.

The ice cream maker, which already supplies Morrisons, one of the leading supermarkets in Scotland and the North of England, has just expanded its production capacity and installed a new super-freezer warehouse at its HQ in Coleraine with space for 100,000 litres of ice cream.The investment was financed through Barclays. 

Arnaldo Morelli, managing director of Morelli Ice Cream, says: “When my family started out in the ice cream business over 100 years ago, it was a summer treat at the seaside.  Ice cream is no longer a seasonal product and we have spent the last 25 years building up our wholesale business. 

We have built strong sales of take-home tubs all year round in independent food shops, convenience stores and supermarkets across Northern Ireland and the Republic of Ireland.  Great Britain supermarket listings are our next major focus for growth and this new super-freezer will allow us to ensure our production can keep step with demand.

“Our double cream vanilla is still a firm favourite, closely followed by honeycomb, but the one everyone wants to try this summer is our cinnamon ice cream swirled with a famous brand of biscuit – it’s the flavour of the moment.  We bring many of our authentic Italian ingredients in from Italy so with this one, we just keep upping the order each time and it’s flying!”

David Morrow, associate director, Business Banking with Barclays, continues: “We are very excited for the Morelli Ice Cream family business. Having been named as National Supreme Champions in the UK Ice Cream Alliance Awards in 2019, they are set for further growth and success.  As one of Northern Ireland’s favourite home-grown local brands, they have an opportunity to develop existing sales with Morrisons and to further build their national supermarket listings.  With this increase in production and capacity, there’s nothing holding them back and they deserve every success.”

Morelli Ice Cream has refinanced all of its banking with Barclays and funded its expansion and new freezer investment through a competitive working capital arrangement. 

Morelli Ice Cream employs 23 staff through its wholesale business and has 14 family owned and franchised stores in Northern Ireland and a further 400 active customers throughout Northern Ireland and the Republic of Ireland.