Luca’s unique ketchup from Ards being enjoyed in South America
Tomato ketchup lovers in South America are now able to enjoy a unique version of
the popular condiment from Newtownards.
FoodNI member PEPPUP, the authentic Italian sauce producer in the Co Down
market town, has successfully launched its ketchup, a produce featuring roasted
tomatoes and peppers in South and Central America.
The Northern Ireland company, which has just celebrated being business for 10
years, now also produces an award-winning range of Italian pasta sauces.
Luca Montorio, PEPPUP managing director, a native of Turin, one the Italy’s food
hubs, continues: “We’ve won a very considerable order to supply our ketchup to the
following countries: Colombia, Barbados, Aruba, US Virgin Islands, Panama, Costa
Rica and Honduras.
“It’s really exciting business for us, probably our biggest single order ever! We’ve
already launched a successful media campaign in these important markets and
received some great feedback,” adds Luca, who formed the small business with wife
Liz, a marine biologist in 2015 in their Portaferry home. They subsequently moved
the company to premises near the centre of Newtownards.
PEPPUP gained the latest business through linkup with PriceSmart, Inc, a
successful San Diego, California-based operator of membership clubs in Central and
South America, and the Caribbean for over 30 years.
A ‘Go Succeed’ grant from Ards and North Down Council enabled the company to
launch social media campaigns across the new markets to promote the ketchup,
already a success in both Northern Ireland and the Republic of Ireland. It has also
supplied the ketchup to retailers in Britain.
“We appreciate greatly the encouragement and support provided by the council,”
adds Luca, also an experienced marine biologist and keen chef. He decided to set
up the company when he spotted a gap in the market here for locally-produced
Italian dishes such as gluten-free, reduced salt and no added sugar sauces.
In addition, the company has won a string of UK Great Taste Awards for its ketchup
and range of pasta sauces.
