Genesis Crafty Invests £750,000 And Creates 35 New Jobs

Genesis Crafty, a company which makes pancakes, scones, cakes and bread is investing £750,000 and creating 35 new jobs in Magherafelt. It comes after the business won new contracts for all year-round and Christmas products.

350 people already work at the plant which produces its own range of Genesis Crafty bakes and own-label cakes and breads for retailers including Marks and Spencer and Waitrose. A recruitment drive has now been launched. The positions include machine operators, supervisors, engineers and skilled bakers.

The company was sold as a private investment to Paul Allen, chief executive of Tayto Group, last August.

“This shows the significant progress that Genesis has made in the last number of months,” said Mr Allen.

“We have consolidated our operations, refined our distribution and sought to build upon the strong relationships that we have with premium retailers across the UK and Ireland.”