Date(s) - 20/01/2016
9:30 am - 12:30 pm
Northern Ireland Year of Food and Drink 2016 has arrived and Tourism NI invites you to join the food revolution!
Following a very successful series of Year of Food and Drink 2016 roadshows back in September 2015, Tourism NI are back on the road in January to deliver update workshops across Northern Ireland.
Food and drink experiences have become increasingly important to tourism as they offer destinations an opportunity to differentiate and celebrate indigenous foods. While food and drink are a vehicle through which our visitors can learn about our heritage, landscape and culture as well as meet our people, it also accounts for a significant proportion of visitor spend.
These half day roadshow events will cover the following areas to ensure your business is ready to make the most of the NI Year of Food & Drink 2016:
• Share and discuss NI Year of Food & Drink 2016 Calendar
• Discover what visitors to NI say about our food offering
• Advice on what you can do to positively position your business to maximise this opportunity by working collaboratively
• Practical guidance on how to use the NI Year of Food & Drink 2016 branding, collateral and assets to promote your business.
Who should attend
Those working in Tourism & Hospitality, Retail, Leisure, Education, Food Service, Agri-Food, Food Export, Local Authorities/ Agencies should attend.
Due to anticipated high demand for these events please register early to avoid disappointment. Registrations are limited to a maximum of 2 per company.