Dallas shoppers develop a taste for Irish Black Butter
Food NI member Irish Black Butter, from Portrush, was the only local company on a UK trade mission to Dallas last week.
The mission gave Alastair Bell, the founding managing director of the Northern Ireland company, an opportunity to sample the unique sweet/savoury spread to shoppers at the big Central Merchants store in one of the most important food stores in Texas.
Alastair was part of a trade mission organised by the UK’s Department of Business and Trade over a period of several days. As a result of ‘meet the buyer’ event in London organised by the department last year, Central Merchants already stocks Irish Black Butter.
Alastair commenting on the sampling trip, says: “I was delighted to represent Northern Ireland with other UK smaller businesses on the mission. It gave me an opportunity to meet hundreds of shoppers in Dallas and to talk to them about Irish Black Butter.
“As a result of the interest shown by shoppers, I am confident that sales of my spread will continue to grow in Dallas.”
Irish Black Business, a Food NI member, has also won worthwhile business, especially with hamper producers, in New York and Boston.
