One of Northern Ireland’s best-loved brands is celebrating its milestone 25th anniversary by launching not one, but two innovative new products and a brand-new look, as part of a brand refresh.
County Kitchen, the own-brand of Lurgan-based Avondale Foods, has announced that Mexican-inspired Chipotle Coleslaw, featuring a hint of smoky spices, as well as Tomato, Pepper & Feta Cheese Salad will now be available in Tesco stores across Northern Ireland from today (16th May).
These new, ready-to-eat products will feature Country Kitchen’s new-look packaging. New listings will also be introduced, such as a single-serve twin-pack of Coleslaw and Potato Salad, as part of the rebrand.
Dawn Cann, Marketing Manager at Avondale Foods said: “Since inception, Country Kitchen has been one of Northern Ireland’s best-loved food brands, consistently delivering a market-leading range of salads and traditional hearty soups for our loyal customers.
“In this, our 25th year, it was important to mark the occasion with something significant, hence our decision to rebrand our packaging. The new design is contemporary, exciting and eye-catching – the perfect complement to our delicious products including the new Chipotle Coleslaw and Tomato, Red Pepper & Feta Cheese Salad.
Caoimhe Mannion, Marketing Manager for Tesco Northern Ireland said: “The new prepared salad range from Country Kitchen responds perfectly to the growing trend for convenience products that deliver a premium luxury experience. Tesco NI has a longstanding and successful relationship with Country Kitchen, it has proven it can consistently deliver an excellent product so we are really excited to have its new prepared salad range in its newly rebranded packaging in Tesco stores across Northern Ireland – we expect it to be very popular with our customers.”
Dawn Cann continued: “This is a very exciting time for the team at Country Kitchen – our new branding and products really reflect our enthusiasm and professionalism in ensuring we bring only the very best products and service to our customers.
“We remain committed to new product innovation and quality and are very excited to be launching these new products which we’ve taken the time to perfect and ensure they meet today’s consumer needs and tastes.
“The Country Kitchen range is now presented in one single tier, meaning our customers only get the best coleslaw. Our products are easy to spot on the aisle of your favourite supermarket, to take home and enjoy this summer. Whether a seasoned Country Kitchen consumer or looking to try something new, we’re confident our customers will love them!”