Clandeboye Estate signs exclusive £500,000 ALDI deal
Clandeboye Estate Yoghurt in Northern Ireland, has signed a deal with ALDI worth a potential £500,000.
From this month, Clandeboye Estate Yoghurt, Northern Ireland’s only yoghurt producer, will be supplying ALDI with a range of flavoured Greek Yoghurts created exclusively for the supermarket chain using the milk from the estate’s award-winning herd of Holstein and Jersey cows.
The new yoghurts will be retailed under ALDI’s successful “Specially Selected” line of premium private label products that have been created with the aim of adding a little bit of affordable luxury to the weekly food shop.
Following taste tests to create exclusive flavours, the new 200g yoghurts will be hitting the shelves in ALDI stores across Ireland in May. Based on Clandeboye’s much loved, authentically strained Greek Style yoghurt, customers will be able to treat themselves this summer to three new varieties, Raspberry and White Chocolate, Mandarin and Lime and Alphonso Mango and Nectarine.
“We are delighted to be joining ALDI’s ‘Specially Selected’ family,” says Bryan Boggs, manager of Clandeboye Estate’s yoghurt business. “Clandeboye Estate Yoghurt has been stocked in ALDI and performing very well for over a year. It’s a great boost to the business to be identified for ALDI’s own brand premium range which includes products sourced from some of the best specialty food producers across Europe.”
Clandeboye Estate estimates that the ALDI contract could potentially be worth around £500,000 a year with supply extending to ALDI’s 129 stores across Ireland. The financial boost will allow plans to progress to expand the business with the building of new production facility on the estate which not only provides increased capacity but importantly will further the estate’s commitment to improving their environmental footprint by making use of Clandeboye’s Anerobic digester for the energy requirements.
“Clandeboye Estate Yoghurt was founded on the desire to add value to the milk from our award winning herd and use it to create a food business that would go some way in sustaining this historic estate for the future. We have come a long way in a decade and as we continue to grow the business with the support of large trade customers such as ALDI, we will be staying true to our roots and environmental values at the heart of our business.”
Clandeboye Estate Yoghurt is the brainchild of Lady Dufferin, the Marchioness of Dufferin and Ava and a member of the Guinness family. Determined to add value to the high quality milk produced by her award winning herd of pedigree cows and astounded by the fact that yoghurt production had virtually disappeared from Northern Ireland, Lady Dufferin seized the opportunity to develop a boutique yoghurt production business on her country estate.
Clandeboye Estate’s range of Greek style and Natural yoghurts were officially launched in 2008 and have been highly successful in the Northern Ireland market with listings secured in major supermarket chains Sainsbury’s, Asda NI Tesco, Spar, Musgraves and many independent retailers. The products are also stocked in Fortnum & Mason in UK and Café Sol, Insomnia and Aldi in Ireland.
Clandeboye Estate yoghurts latest awards include:
2016 3 stars in Great Taste Awards: Greek Style
2016 1 star in Great Taste Awards: Natural, Madagascan Vanilla Greek Style and Mango and Granola Snack pots
2016 Gold in The Blas na hEireann Irish Quality Awards: Greek Style Best product in Co. Down: Greek Style
Best Food Product Dairy in The Irish Breakfast Awards, Failte Ireland and Georgina Campbell Irish Food Guides
