A Lisburn artisan supplier of chutney, jellies and relishes has won business in Kuwait, its first significant sales outside Northern Ireland.
Passion Preserved, formed and managed by Claire Kelly (pictured) in 2012, will supply its Indian Inspired Tomatoes relish to Dublin-based Global Irish food Traders (GIFT) for initial launch in Kuwait’s Saveco Hypermarket in early January.
GIFT then plans to distribute the Passion Preserved product throughout its network across Kuwait that includes major retailers such as Carrefour and LuLu.
“This is a tremendously exciting and immensely important breakthrough for me in a very dynamic export market,” said Kelly.
“It follows an initial approach by GIFT earlier in the year to see if I would be interested in doing business in the Arabian Gulf region. They didn’t have to ask me twice! I jumped at the opportunity.”
GIFT’s Gillian Clancy added: “Our objective is to increase the volume and variety of quality Irish produce being sold to the retail and food service markets in the countries that make up the Gulf Co-operation Council (GCC).
“We have extensive knowledge of freight forwarding, date stamping, Arabic labelling, complex documentation procedures and the correct handling of food for export into the GCC region.”