Christmas is Delish with store’s seasonal sandwich range
Henderson Food Group, a Food NI member, has released the popular pre-packed food-to-go Christmas range for 2023, introducing five seasonal sandwiches under the Delish brand.
The Delish range of sandwiches was launched earlier this year in partnership with local Newry based food-to-go manufacturer, Around Noon, which has been supplying Henderson Group with pre-packed sandwiches, wraps and salads for over ten years.
The rebrand also introduced a new premium range to the Delish offering, ‘Delish Selection’, which focusses on big flavours, and can also be spotted in the 2023 Christmas range.
This year, ‘Delish at Christmas’ welcomes two returning favourites and the introduction of three brand new products. Shoppers can try the new Festive Ham, Cheese & Fruit Chutney Wrap, or take a taste of the new vegetarian option Applewood Cheese & Fruit Chutney Sandwich. Also introduced this year is the first ever premium festive sandwich, part of the ‘Selection’ range, Turkey, Stuffing & Cranberry Feast on granary bloomer bread.
Not to mention the highly anticipated return of two shopper favourites, Turkey, Smoked Bacon & Stuffing Wrap and Turkey, Sausage & Stuffing Sandwich.
The Delish at Christmas range has launched in over 160 SPAR, EUROSPAR and ViVO branded stores across Northern Ireland and will be available until 31st December with 10p from the purchase of every pack donated to SPAR and EUROSPAR NI’s charity partners, Marie Curie and Cancer Fund for Children.
Around Noon supply Henderson Group with 55,000 products a week, with a range of over 40 products on shelves in local stores for shoppers. The range includes standard, deepfill and triple sandwiches, subs & rolls, wraps, pasta salads and premium sandwiches. This product range also includes a ‘Choice’ selection of products which includes a number of vegetarian, vegan and low calorie products.
Julia Galbraith, brand development and marketing manager for the Food To Go category at Henderson Group, says: “We’re excited to be launching the Delish at Christmas range, bringing three new products to our shelves as well as welcoming back our shoppers’ favourites. This year’s range introduces exciting and tasty new products for shoppers’ convenience when on the go, providing additional choice and upgrading their lunch options for an affordable price, all while getting into the Christmas spirit.”
Stuart Kidd, senior account manager at Around Noon, adds: “The new Delish at Christmas range introduces more choice and new flavours to lunch on the go, as well as offering Christmas favourites. Our ongoing partnership with Henderson Group allows us to develop their ranges to meet customer’s ever changing needs, while providing the highest quality products. Whether it’s a quick lunch in the office or indulging in your first Christmas sandwich of the year, the Delish at Christmas range offers options for all shoppers and at great value.”
