Armagh Pioneer Creates Luxury Snack with Japanese Matcha Tea
Armagh luxury snack innovator Forest Feast, a Food NI member, has collaborated with a top UK tea blender to create a unique taste experience.
The Craigavon-based creator of award-winning dried fruit and nut snacks, which recently won business from United Airline for its products, has teamed up with London’s PerfectTed featuring high quality matcha tea and chocolate almonds. Sainsbury’s, Boots and Tesco are already listing the product.
Matcha Chocolate Almonds, the new taste, is described by family-owned Forest Feast as “a new premium and indulgent snack to provide the perfect mid-afternoon pick me up”.
Forest Feast continues: “The deliciously moreish snack enrobes whole roasted almonds in a velvety Belgian white chocolate coating, blended with PerfectTed’s high quality matcha. The result is a sweet treat that combines crunch, creaminess and the bold, distinctive flavour that has made matcha a nationwide favourite.
“With millennials and Gen Zs embracing all things matcha, and ‘Matcha Tok’ racking up almost 300,000 posts on TikTok, this collaboration takes the nation’s love for the ingredient to the next level. Matcha has risen to fame not only for its flavour, but for the ritual of its preparation and its distinctive taste profile. This new snack captures that essence beautifully and has been thoughtfully crafted for a generation that refuses to compromise on quality or flavour.”
Leona McCaugherty, Forest Feast’s head of marketing, says: “We are always on the lookout for opportunities to translate cultural trends into crave-worthy innovation. With matcha continuing to captivate UK tastebuds, it felt like an exciting territory to explore and an opportunity to reach and excite younger consumers in a meaningful way, Marisa Poster, Co-Founder of Shoreditch’s PerfectTed, explains: “This partnership with Forest Feast is a big yes for us because it’s rooted in the same idea as PerfectTed: modern energy should feel good and so should modern snacking. Not chaotic, not artificial, not overcomplicated. Just great ingredients, great flavour, and something you actually want to come back to every day”.
