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Classic British Sausage Crafted in Co Down is a Tasty Award-Winner

One of Britain’s most popular sausages is crafted in Co Down by Finnebrogue,
among the most innovative and successful food producers in the UK.

Based around Downpatrick, Finnebrogue, a Food NI member and now a major
supplier of sausages and other meat products to virtually all the leading
supermarkets, was named ‘Best in Britain’ for its tasty Cumberlands for ASDA during
the annual British Sausage Week.

Cumberland sausage is a pork sausage that originated in the historic county of
Cumberland, England, ceremonially part of Cumbria. It is traditionally very long, up to
50 centimetres, and sold rolled in a flat, circular coil, but within western Cumbria, it is
more often served on long, curved lengths. Finnebrogue’s award-winning
Cumberlands were sold in six packs for convenience by ASDA.

The awards, organised by the industry’s Meat Management magazine, were
presented at a special celebration luncheon attended by butchers, retailers,
supermarkets, manufacturers and foodservice, all involved in the annual competition
or simply wishing to be part of the event.

Best known for its highly innovative and award-winning nitrite-free Naked bacon and
ham products, Finnebrogue, in addition, has been shortlisted for a major title in the
annual `UK Meat Management Excellence Awards. Other local producers in the
awards are Dunbia (UK), Dungannon and Crust and Crumb Bakery in Fermanagh.

Sausages, of course, are a much-loved staple food, enjoyed by millions and vital to
the UK meat industry. UK Sausage Week – the biggest annual event celebrating one
of Britain’s most-loved foods – shines a spotlight on producers and retailers across
the country, boosting awareness and sales during the key autumn period.

Finnebrogue has been crafting ‘Exceptional’ ASDA sausages for many years —
“combining passion, innovation, and dedication to quality in every bite”.

“We’re absolutely thrilled to be awarded Best Cumberland Sausage during UK
Sausage Week 2025. The Cumberland is a true British classic, loved by households
up and down the country, so to have our recipe recognised as the best is absolutely
fantastic,” says Finnebogue’s John Cowen.