Finnebrogue Artisan in Downpatrick is bringing its innovative and acclaimed nitrite-free bacon to a wider market with the launch of a new, lower-priced variety of its successful Naked Bacon range.
The new variety, which is made with pork from the Republic of Ireland, has just gone on sale in Sainsbury’s at £2 per six-pack, falling to £1.50 when on special offer. This compares with a recommended price of £3 for a UK-sourced Naked Bacon.
The lower price point has been made possible due to the lower cost of EU versus UK pork, cheaper packaging and through a £2 million investment in state-of-the-art machinery, which has allowed it to increase production efficiencies, the company, which was part of Food NI’s recent Taste the Greatness promotion at Borough Market in London, explains. Finnebrogue is a Food NI member.
“As a business we currently only use British pork, as it is the best anywhere in the world,” adds chairman Denis Lynn. “But we also believe our safer nitrite-free bacon should not just be for those who can afford it.”
Finnebrogue’s standard Naked Bacon range, which has achieved an impressive £15 million sales since launching in January 2018, remains on sale,
The launch follows a busy period of expansion for the local company, which has invested a total of £19 million in Naked Bacon in the past 18 months.
The supplier also ramped up its presence in plant-based meat alternatives in January, after launching a range of vegan-friendly products made at a new £3 million production facility at Downpatrick