Naked Mash launched by Wilson’s Country

Food NI member Wilson’s Country, the leading Northern Irish potato supplier has launches two new ready-to-eat potato mash products exclusively at Tesco Northern Ireland outlets

The innovative products are: Wilson’s Mash and Wilson’s Naked Mash. Both come in 400g microwaveable packs and are available exclusively in Tesco stores.

The Naked Mash offering has nothing added, is vegan compliant and suitable for a dairy free diet, Wilsons’ Country said.

Wilson’s Mash, on the other hand, is a rich, tasty, mashed potato blended with cream, butter salt and pepper.

Both products are hand-crafted in small batches to ensure a homemade taste and texture.

Wilson’s sales and marketing manager, Joanne Weir, says: “Both products reflect the growing demand for high quality potato products that also deliver on convenience. They have been specifically developed using carefully chosen potatoes to consistently deliver for local consumers in terms of their overall quality and taste.”

Joanne also confirmed that Wilson’s Country is now supplying pre-prepared mashed potato into Northern Ireland’s catering sector.

She continues: “This is another example of adding value to locally grown potatoes. This is good news for consumers: it is also good news for our growers.”

Demand for potatoes is on the rise, she adds. This trend is being reflected in terms of both retail and catering-related sales.

“From a catering perspective people are going out again, after the hiatus created by the Covid pandemic,” she adds. “More generally, potatoes are being recognised for their healthy and nutritious properties as well as being good value for money.”