From the farm to the fridge they tirelessly advertise the nutritional benefits of including dairy in a balanced diet. They go out into schools to tell pupils why they should drink their milk and eat their cheese.

Our primary function is to communicate factual information to allow individuals to make well informed choices about dairy products that they consume and inform them of the benefits of including dairy products in a well balanced diet. We use a wide range of media, which includes television, radio, press, magazine, posters and the internet. Our advertising is complemented by public relations and promotional activities designed to communicate with specific groups.

We also help Northern Ireland dairy companies promote their key products in key export markets outside the EU, based on the high quality, sustainability and traceability of our milk and dairy products.