Food NI is proud to be the Northern Ireland partner for Peas Please.
This is a ground-breaking new initiative focused specifically on veg. Our consumption levels are declining. Peas Please aims to bring together farmers, retailers, fast food and restaurant chains, caterers, processors and government departments with a common goal of making it easier for everyone to eat veg.
Our diets are leading to high levels obesity, type 2 diabetes and other diet-related disease and we need to eat more veg. The project will explore the levers along the supply chain which have the potential to increase vegetable consumption in a sustainable manner. Peas Please recognises that, to date, education programmes have not had the desired impact. So this project will focus on the wealth of opportunities there are, in the supply chain, for improving vegetable intake.
There are 5 peas in our Peas Please Pod:
Pleasure – making our veg delicious whenever we eat it and connecting us to where our veg comes from
Producers –growing veg sustainably at all different scales
Prices – that work for producers and consumers
Products – new ways of getting veg into what we buy and eat every day
Placement – more prominence in shops and on menus, more places to buy it in towns and cities
To secure commitments from industry and government to improve the availability, acceptability (including convenience), affordability, and quality of the vegetable offer in shops, schools, fast food restaurants and beyond, and in turn stimulate increased vegetable consumption among the UK public, particularly children and those on a low income.
We would love to secure some Pledges from Northern Ireland. If you would like more information, please contact Lindsay on firstname.lastname@example.org.