Fermanagh’s Boatyard Wins Business with India’s Dynamic Hospitality Industry
Lovers of gin and vodka in India, one of the world’s most dynamic markets for spirits
can now enjoy award-winning products distilled on the banks of picturesque Lough
Erne in Fermanagh.
A FoodNI member, Boatyard Distillery, famed in Britain and further afield for its
unique double-distilled gin, has recently expanded into the Indian market, partnering
with Dutch Courage Spirits for distribution.
Declan McGurk, Boatyard’s managing director, says the distribution deal will initially
focus on leading bars, restaurants, and hotels in key centres such as Mumbai, Delhi,
Goa and Karnataka.
“Boatyard Distillery’s products are part of a broader push by UK beverage
companies into India, following a new trade agreement between the two countries.
Boatyard’s management recognise how important it is to build relationships in export
markets like India.
“Growing export sales is something that really takes time, and you’ve got to build up
a rapport and relationships. India is very relationship focused,” adds Declan.
India’s spirits market is booming, driven by rising incomes, and a young,
experimenting consumer base, with strong interest in quality whiskey and gin,
expanding beyond traditional choices, and increasing demand for quality local and
international brands.
“Key trends include the rise of craft spirits, increased female participation, and a shift
towards more diverse categories like agave spirits and premium Indian-made
spirits. The market is experiencing robust growth, with projections indicating
significant expansion in value by 2030. Gin is the fastest-growing spirits segment.”
The new business follows Boatyard’s recognition in the influential global bartender
awards, reflecting the popularity of its double gin among bar professionals for quality
and sustainability. The gin was named the world’s second most-trending gin brand in
the Drinks International Brands Report 2025, a ranking based on surveys of the top
100 bars globally. The distillery was awarded the No. 6 spot overall in Drinks
International’s Bartenders’ Choice rankings for 2024.
The recognition in these reports is highly valued by the company because it comes
directly from industry professionals in top bars worldwide, including the iconic
American Bar at the Savoy Hotel in London.
