Date/Time
Date(s) - 22/01/2012 - 28/01/2012
12:00 pm - 6:15 am

Do you find yourself struggling for time in the morning and skipping the most important meal of the day- breakfast? Well, you are not alone, infact alarmingly one in three mums regularly skip breakfast and a staggering one in six adults never eat breakfast. That’s why the HGCA’s Shake Up Your Wake Up campaign have teamed up with mum of three Melinda Messenger to challenge you to eat a healthy breakfast for five days during Farmhouse Breakfast Week 22nd – 28th January 2012. Plus there is £1,000 of holiday vouchers up for grabs to towards 2012’s family getaway. 

The Shake Up Your Wake Up campaign is all about showcasing the most important meal of the day to raise awareness of the health and nutritional benefits of breakfast.  We aim to encourage consumers to enjoy a healthy balanced breakfast every day.  It also provides a perfect opportunity to promote the wealth of wonderful breakfast local produce on offer. From butchers style bacon and sausages to speciality bread and cereals, there is a fantastic choice to kick start the day!

Why Breakfast?The word breakfast literally means ‘breaking the fast’. After going 10-12 hours overnight without food, your energy levels will be low.  Your body and brain therefore need food to top-up the stores and restore blood sugar levels.  Imagine it like trying to start your car in the morning without having any petrol in it!

There are lots of choices for a healthy balanced breakfast and there are a great variety of breakfast foods to choose from so there is no excuse to skip breakfast.  Research suggests that a breakfast rich in complex or starchy carbohydrates releases energy more slowly than simple carbohydrates (such as sugary foods) so providing more sustained fuel for the brain while also satisfying hunger for longer.  Foods that are rich in complex carbohydrates include porridge, muesli and other wholegrain breakfast cereals and wholemeal bread. Click here for some delicious breakfast ideas.

We invite you to take the Breakfast Challenge with us! This means pledging to make time for breakfast during Farmhouse Breakfast Week22nd- 28th January and keeping a record of your week on the Shake Up Your Wake Up Facebook Page!  Good Luck!