Dunville’s Irish Whiskey in India Launch
Food NI member Dunville’s Irish Whiskey, which is based at Kircubbin in Co Down,
will enter India’s premium spirits market following a strategic distribution partnership
with HS Oberoi Spirits, one of India’s leading alcohol importers and distributors.
Under the agreement, HS Oberoi Spirits will introduce the Dunville’s portfolio across
key markets including Punjab, Haryana, Rajasthan, Chandigarh, Delhi, West Bengal,
Goa, Maharashtra, and Uttar Pradesh. The partnership reflects the growing
momentum for premium and heritage-led whiskeys in India, which is now the world’s
largest whiskey-consuming market.
Distilled at Echlinville Distillery, Dunville’s Irish Whiskey offers an award-winning
range of Irish single malts and premium blends and is particularly recognised for its
distinctive sherry cask finishes. The brand is a three-time winner of Ireland’s Best
Whiskey at the Irish Whiskey Awards (2022, 2023, and 2025), reinforcing its
international reputation for quality and craftsmanship.
Stephen Magennis, Head of Global Sales at Dunville’s Irish Whiskey, said: “We are
delighted to announce this partnership with HS Oberoi Spirits, which will ensure
Dunville’s presence in one of Irish whiskey’s most important growth markets.
“India’s whiskey consumers are increasingly discerning – seeking authenticity,
heritage, and quality – and that aligns strongly with what Dunville’s represents. With
over 200 years of tradition and a renewed global presence, we see India as a key
market for our long-term growth.
“Finding the right partner was critical. HS Oberoi Spirits brings the expertise, market
understanding and ambition required to build Dunville’s thoughtfully and sustainably
across India.”
Once the world’s largest whiskey brand, Dunville’s enjoyed global acclaim before its
disappearance in the 1930s, becoming one of Ireland’s most lamented lost whiskeys.
The brand was revived in 2012 by Echlinville Distillery with the aim of restoring
Dunville’s to its rightful place among the world’s best whiskeys. The partnership with
HS Oberoi Spirits marks an important step in that journey.
Manveer Singh Oberoi, Founder, HS Oberoi Spirits, said: “India today stands at the
convergence of scale and sophistication. It is not only the world’s largest whiskey
market, but also rapidly evolving in its appreciation for premium and well-crafted
spirits. That makes it the most critical market for global whiskey brands with strong
heritage and authenticity.
“At HS Oberoi Spirits, we not only help international producers to navigate into
India’s complexity and diversity, but also build meaningful and long-term brand
presence, not just listings. Dunville’s brings exceptional quality, backed with legacy
and credibility, and we see strong potential to grow its footprint across both mature
and emerging Indian markets.
“We look forward in working closely with the Dunville’s team to establish the brand
with the right placement, positioning, and consumer understanding, ensuring
sustainable expansion and revenue-driven growth across the country.”
