Balmoral Show NI Food & Drink Pavilion 2027
Put your brand at the heart of Northern Ireland’s biggest food & drink showcase
The NI Food & Drink Pavilion at the Balmoral Show brings together the very best of Northern Ireland’s food and drink industry under one roof.
Shaping the future of Northern Ireland’s food and drink industry
The NI Food & Drink Pavilion is not only a celebration of the fantastic food and drink produced here, it is also an opportunity to showcase the role our industry can play in shaping a healthier and more sustainable Northern Ireland. As the NI Food Strategy Framework continues to drive the direction of the sector, we want the Pavilion to be a place where businesses can demonstrate the positive contribution they are making and share the innovation, ideas and solutions that will help shape the future of our food system.
Our focus for the 2027 Pavilion will particularly reflect the Strategy Framework’s priorities around Health and Sustainability, creating opportunities for exhibitors to highlight the work they are already doing in these areas. Whether that is developing healthier products, improving nutrition, reducing waste, using resources more efficiently, supporting local supply chains or finding more sustainable ways to produce and package food, the Pavilion provides a high-profile platform to tell those stories.
Over the years, the Pavilion and the Show have evolved. Today, Balmoral is much more than an exhibition, it is a selling show, with exhibitors generating tangible sales, new business leads, valuable connections and significant brand exposure.
With 90+ Northern Ireland food and drink companies exhibiting in 2026, the Pavilion is an unmissable opportunity to put your brand directly in front of consumers, buyers, media and key industry contacts.
Come and be part of it!
Why exhibit at the NI Food & Drink Pavilion?
Turn footfall into business
Balmoral Show attracts over 110,000 visitors, creating a fantastic opportunity to put your products directly into the hands of consumers, generate sales and build brand awareness.
But the opportunity goes beyond the public.
Our organised, invite only Buyer Preview Event, delivered in partnership with Invest NI, brings 80+ buyers to the Pavilion, giving exhibitors the opportunity to make valuable new commercial connections.
Put your story in the spotlight
The Pavilion provides opportunities for exhibitors to generate exposure across radio, television and other media, helping you tell your story to audiences well beyond the Show itself.
There are also opportunities to take part in our Theatre Kitchens, where you can showcase your products, share your expertise and bring your brand to life in front of a live audience.
Our two Theatre Kitchens are proudly sponsored by TBC and TBC, with appearances hosted by well-known presenters and personalities.
Be part of something special
The NI Food & Drink Pavilion is an award-winning showcase of Northern Ireland’s food and drink industry. It brings together producers of all sizes – from established household names to emerging businesses – creating a unique environment where the industry comes together to celebrate what makes Northern Ireland’s food and drink sector so special.
Meet the people who matter
The Pavilion has become a meeting point for producers, buyers, sponsors, government representatives, media and industry stakeholders.
It is an opportunity to reconnect with existing customers and contacts, build new relationships and have conversations that can lead to future business.
Inspire the next generation
Food and farming are at the heart of the Show, and the Pavilion plays an important role in introducing young people to Northern Ireland’s food and drink industry.
The official Kids Trail runs through the Pavilion, bringing hundreds of schoolchildren into the space to discover the people, products and stories behind our local food.
A stand to suit your business
Whether you’re an established food business looking for a high-profile presence or an emerging producer wanting to make your mark, we have a range of stand sizes and price points to suit different businesses and budgets.
NI Food & Drink Pavilion Floor Plan
Insert floor plan – TBC
Also have a link where it can be downloaded – TBC
Your NI Food & Drink Pavilion Stand
Insert Food NI Member stand costs in a table format? – TBC
Non-Member Stand Costs are available on request from sarah@nigoodfood.com
Council and Producer Stands are subject to further conditions which are available on request.
Your exhibitor package includes:
- Fully fitted shell scheme ready for you to bring your brand to life
- Personalised fascia name board to identify your business
- 5ft fluorescent strip light or equivalent to illuminate your stand
- 500W double electrical socket for your essential equipment
- Inclusion in the Buyers Booklet, putting your business in front of key trade contacts
- Access to the Buyers Preview, providing the opportunity to connect with 80+ buyers
- Featured on the Food NI Balmoral Show webpage, extending your visibility beyond the Show itself
- Inclusion in the Official Balmoral Show Guide, provided your details are submitted before the RUAS print deadline
- Complimentary staff entry wristbands, allocated according to your stand size
- Orange exhibitor car park pass, plus build-up, breakdown and restocking passes, allocated according to your stand size
- Pre-show PR and media exposure through both RUAS and Food NI, helping to build awareness before the Show opens
- Access to communal storage, subject to availability
- Access to communal hand-washing and light equipment-washing facilities
Additional requirements
Some specialist requirements are available at an additional cost, including hand-washing facilities on your stand, refrigeration, additional electrical requirements, plumbing and additional entry or parking passes.
Please note: Pavilion space is extremely limited and communal storage is shared between exhibitors. While we provide storage facilities, we cannot guarantee that there will be sufficient space for every exhibitor, so businesses are encouraged to plan accordingly.
Booking Form
Please note that stands will be sold on a first come, first served basis and then a reserve list will be collated. Please email Sarah@nigoodfood.com with your preferred stand number, and if it is still available, we will send you the online booking form.
Important Information – Terms and Conditions
PLEASE NOTE THAT ONLY PRODUCTS MADE IN NORTHERN IRELAND, USING NORTHERN IRELAND INGREDIENTS WHERE AVAILABLE, MAY BE PROMOTED AND SOLD IN THE NI FOOD AND DRINK PAVILION. THIS WILL BE MONITORED DURING THE EVENT.
Stands will be considered booked on receipt of this completed form and 50% non-refundable deposit. On the occasion that a 50% deposit isn’t received within 30 days of receipt of invoice, the stand may be released and will be made available to other exhibitors.
BACS Details are available by emailing Maria@nigoodfood.com . Please use your company name as the reference when making payment, and please email remittance maria@nigoodfood.com.
By completing this form, you agree to paying the full cost of the stand and associated costs, within the terms of the invoice(s).
Cancellation of stand / Refund Policy
In the event of withdrawal (up to 8 weeks before the Exhibition), Food NI may only reimburse any payments made prior to withdrawal, once the Stand has been reallocated. Withdrawal less than 8 weeks before the Exhibition, any monies paid will be forfeited. Withdrawal will be deemed to take place on the date upon which notice of withdrawal is received by Food NI in writing, or given by Food NI in the case of non payment by the Exhibitor of any instalment of the fee. The 50% deposit payment is non-refundable.
All exhibitors in the NI Food & Drink Pavilion must have their membership paid up to date. This, and the remaining 50% of the stand fee must be paid by Thursday 18th March 2027. On receipt of full payment, your exhibitor wristbands, car park passes and entry passes will be posted out.
Food NI reserve the right to release any trade stand for resale if these terms are not met. Exhibitors may not sub-let any part of their stand to another company without prior written approval from Food NI.
If you have any questions or queries, please do not hesitate to contact us at info@nigoodfood.com.
Thank you.
