Growing Consumer Taste for ‘Guilt-Free’ Meals Boosts Local Enterprise
Premium ready meals company ‘Go Pig or Go Home’ in Belfast, a specialist in ‘guilt-
free and high protein dishes is celebrating a series of new deals which will see more
people here and in the Irish Republic able to enjoy chef created ‘guilt free and high
protein dishes and tasty snacks such as spicy burritos.
The small company, which is based at Titanic Quarter, has just been listed in the
latest ‘Grow with Aldi’ programme, which covers almost 170 supermarkets across
the Republic, as well as 25 Co-Op stores in Northern Ireland and a distribution deal
with Musgrave NI. In addition, has won its first foodservice business with Ground
coffee chain, an operation with more than 20 cafes supplied by Henderson
Foodservice at Newtownabbey.
A delighted Heather McCracken, Go Pig’s commercial manager, says: “June is
proving to be a landmark month of growth, one of our most significant periods since
launching range of premium convenience meals in 2016.
“Our biggest announcement sees Go Pig’s High Protein Burrito range selected for
Aldi stores for a two-week trial period that could lead to a permanent listing from
June 25. The trial represents a major opportunity for Go Pig to showcase its fresh,
high-protein products to thousands of new customers across the island. It’s a
fantastic opportunity to introduce our products to shoppers right across Ireland, while
our expansion with Co-op NI and Musgrave NI strengthens our position in our home
market.
“These developments reflect the growing demand for convenient, fresh, high-protein,
low-calorie meal solutions,” adds Heather.
Produced in Belfast, Go Pig’s range is focused on fresh, high-protein, low-calorie
meals and burritos, offering consumers convenient meal options made with quality,
locally sourced ingredients.
The health food enterprise was formed by businessman James Hutchinson and chef
Gary Milligan. The firm has made a substantial investment in the new premises,
including a state-of-the-art kitchen facility, where the team plans to develop
innovative new products to add to their existing range.
