Natural Umber wins Ulster Grocer Artisan Marketing Award

Natural Umber, an award-winning producer of organic apple cider vinegar, has won the Food NI sponsored Best Artisan Marketing Campaign in the annual Ulster Grocer Marketing Awards 2019.

Dungannon-based Natural Umber, a winner of the UK Great Taste Regional Fork for Northern Ireland, won the prestigious award for its marketing drive to grow sales of the cider vinegar which uses a unique fermentation process to maintain the natural sweetness of apples.

Natural Umber was developed by Michael Mackle, whose family have over 50 years’ experience producing apple products. Since launching in late January 2018, Natural Umber has proven popular with the health industry and increasingly with consumers because of its health benefits.

Many people believe it can lower cholesterol, aid weight loss, relieve acid reflux,ease symptoms of arthritis, gout and many more. Unpasteurised, organic vinegars like Natural Umber also contain ‘Mother of vinegar’, a naturally occurring by-product from the fermentation process. ‘Mother’ is a complex structure of bacteria and enzymes, believed to bring enormous health benefits.

Food NI members also won a string of major awards at the annual event, the most important in the local retailing and food processing sectors.

Dale Farm was named Best Brand Marketing Award winner for its campaign to increase sales of its ice cream. The company, Northern Ireland’s leading dairy processor, also lifted the Lorraine Hall Young Marketer Award, sponsored by Forest Feast in Craigavon. Dale Farm’s Claire Hall was named winner of the award.

Mash Direct, the Comber-based producer of vegetable sides and convenience meals, was named joint winner of the Best Marketing Campaign for its successful Peter Rabbit promotion. It shared the award with Hovis Bakery in Belfast.

Best Export Marketing Campaign award was won by Punjana Tea in Belfast for the success of its Thompson’s Special Every Day Tea. Punjana is the household brand within Thompson’s Family Teas.

Best In-Store Promotion was awarded to Henderson/Eurospar.

The influential awards recognise and celebrate excellence across Northern Ireland’s grocery sector.

Held as part of the annual Ulster Grocers’ Ball, the highlight of the industry’s social calendar and GroceryAid’s leading fundraiser, the awards are always hard fought, highly prized and well publicised across our parent company INM’s many media
outlets.

Food NI members successful in FreeFrom Foods Ireland Awards

Mash Direct, a Food NI member company, collected two golds and a bronze at the annual FreeFrom Food Awards Ireland 2019 in Dublin. And there was also a silver for Peppup Sauces, another member, in the prestigious awards.

Mash Direct, based on a family farm at Comber in Co Down, gained golds for its beer battered onion rings in the Ready-to-Cook category and in the Kids Choice for potato croquette. The bronze was for the company’s crispy vegetable bakes. Mash Direct was formed by husband and wife team Martin and Tracy Hamilton in 2004. Sons Lance and Jack now play key roles in the ambitious and highly successful business.

Mash Direct now leads the market producing an innovative range of delicious quick- serve mashed potato, vegetable and cabbage products as well as convenience dishes. The company’s products are gluten and dairy free.

Peppup Sauces, an artisan business run by Luca Montorio and based in Portaferry, gained silver for its flame roasted red peppers and basil sauce. Mr Montorio founded the small business in 2013 to develop and market authentic Italian style ketchup and sauces which are all free from fat, gluten and dairy.

The FreeFrom Food Awards Ireland were launched in 2015 by a team of food lovers, who have an in-depth and specialist knowledge of the FreeFrom Food marketplace. Now entering the 4th year – the awards recognise, encourage and reward the achievements of free from food producers and the excellence of their products.

The FreeFrom Food Awards Ireland were founded by John Burke – a lifelong Coeliac and veteran judge of the FreeFrom Food Awards in the UK.

John is also a judge of the FreeFrom Eating Out Awards in the UK.

Other local companies, Rule of Crumb in Antrim also won gold for chicken katsu curry fillet and bronze for gluten free fish cakes and Magherafelt retailer JC Stewart silver for a gluten free soda bread loaf.

Fermanagh craft distillery toasts US deal for unique gin

Fermanagh-based Boatyard Double Gin has won business in the US for its award-winning gins with New York-based MHW, a major international importer and distributor of alcoholic beverages.

The breakthrough deal will see Boatyard, formed by beverage industry professional Joe McGirr in 2016, launch its range of uniquely distilled gins at a major promotional event in Brooklyn early next month.  A native of Fermanagh, Mr McGirr formed the craft distillery on the back of a successful career in the drinks business.

A Food NI member company, Boatyard Double Gin, which features Sweet Gale, a unique botanical from Fermanagh, will go on sale initially in three states – New York, Massachusetts and Illinois. The US market for gin is reported to be worth over £2 billion annually…and growing.

Mr McGirr, commenting on the first US business, says: “I am thrilled to have won this distribution deal in what is among the biggest global markets for spirits including gin. I identified MHW after a lengthy search for a distributor there which would be an ideal fit for our small business.

“MHW has a wealth of experience in representing smaller producers in particular and a network of great contacts, especially in key business centres such as New York, Chicago and Boston, that will help us to grow significant business there,” he adds.

The US deal follows another major business breakthrough in North America last month when Boatyard gained approval from the highly influential Liquor Control Board of Ontario (LCBO) for sale of its gins throughout Ontario and especially in Toronto. The approval followed a rigorous selection process.

Mr McGirr explains: “Only a handful of brands get past the long and rigorous selection process to enter the Ontario market. This usually takes 12 months or more. Unique sized bottles, special French and English labels and intensive testing are required prior to approval.”

LCBO is an Ontario Government enterprise and one of the world’s largest buyers and retailers of beverage alcohol. It offers more than 26,000 products annually from more than 80 countries, to consumers and licensed establishments.

Mr McGirr continues: “LCBO sells to over 660 retail stores, over 210 agency stores and as wholesaler to almost 250 grocery stores, as well as on-trade licensed premises.”

“The developments in the US and Canada come at a really exciting time for us as this year we have received our new custom-built pot still which enables us to double production capacity,” he adds.

Boatyard Double Gin is based overlooking Lough Erne in Co Fermanagh, near Enniskillen, in a former boat house. The company now features a state-of-the- art distillery which is producing a range of award-winning gins as well as a recently launched vodka.

In addition, the small company is maturing the first malt whiskey to be distilled in Fermanagh since 1887.

Mr McGirr continues: “Only the best organic ingredients have been chosen for each of the products with the terroir of the land at the forefront of each spirit. For Boatyard Double Gin, organically produced wheat spirit is macerated for 18 hours with eight different botanicals including Sweet Gale from Fermanagh.”

MOURNE DEW KILBRONEY GIN WINS AT WORLDWIDE GIN GUIDE 2019 AWARDS ROSTREVOR RUBY GIN IS RUNNER-UP

A premium gin inspired by the botanicals of the Mourne Mountains has won the Contemporary Gin category at the worldwide Gin Guide 2019 Awards.

Kilbroney Premium Irish Gin (ABV 42 %) is made at Mourne Dew Distillery in Warrenpoint Co Down.  It is a cold distilled, super smooth gin with a high ester content making it suitable for drinking neat.

Rostrevor Ruby Red Gin (ABV 40%)is infused with strawberry, raspberry, mint and rose petals. It has a vibrant red colour and floral notes. It was Runner-Up in the Flavoured Gin category.

The Distillery uses a combination of conventional distillation for the hardier botanicals and cold, vacuum distillation for the more delicate ones. They have even designed their own bespoke vacuum still and had it specially made. Unlike a conventional, hot still, the Mourne Dew design can distil off ethanol at minus 3 centigrade and will condense at ludicrously low temperatures down to minus 30 centigrade! This ensures that all the fresh flavours and aromas of the fresh botanicals are kept intact and not cooked as they would be during conventional distilling.

They hand produce everything on site; from distillation and bottling to labelling and packaging.

“To win at these awards is just amazing” said distiller Donal Farrell.

“There are more than 600 entrants from across the world, so we are delighted to have won such a hotly contested category. The Rostrevor Ruby coming Runner-Up is the cherry on the cake.

“We’re delighted that the judges know what our loyal customers already know: that our locally made Mourne gins are up there with the best in the world!”

Mourne Dew drinks are distributed by GDK Drinks in Warrenpoint, Co. Down.

www.mournedew.com

 

Quality Food Award winner Clandeboye launching new yoghurts

Clandeboye Estate, the sole producer of yoghurt in Northern Ireland, is gearing up launch three exciting new flavours in the coming months. The Bangor-based company is a winner of a range of prestigious awards including the Irish Quality Food Award.

The new flavours in the pipeline are; Fig and Honey, Strawberry and Goji Berry, and Blackberry and Vanilla. The company is a Food NI member company.

Producing premium quality yoghurt products is top priority for Clandeboye Estate Yoghurt, which took home the Small Producer UK Quality Food and Drink Award – Dairy in 2018. But so is being self-sustained, upholding the company’s green ethos, while expanding the range with bold flavours, looking for new business and building a bigger plan.

Owned by Lady Dufferin, Clandeboye Estate has a rich history, and now it produces its own milk from their pedigree herd of Holstein and Jersey herds, which are bred on the sprawling state.

“Producing the Clandeboye Estate Yoghurt started as a way to add value to the milk products the estate was producing and to make the farm more self-sustaining,” explains Bryan Boggs, the general manager.

“We looked at cheese and ice-cream, but we found that no one else in Northern Ireland was producing yoghurt.”

In order to produce high-quality Greek style yoghurt, Clandeboye worked with the College of Agriculture, Food and Rural Enterprise in Cookstown on how to produce it in an authentic way.

“This was 12 years ago,” Bryan continues, “and Greek style was just starting to be noticed as a trend.

“We looked at it and we found that most people were making it by adding sweeteners, so we looked into what the traditional way was to produce Greek yoghurt with the proper, authentic straining process.”

Since rolling out plain Greek style yoghurt, Clandeboye has launched a range of three flavours, including Mandarin and Lime, Mango and Nectarine, and
Raspberry and White Chocolate.

“Our plain Greek style is our number one selling product,” Bryan says. “It has always been.”

“However, all three flavours in the new range have also proven very popular,” he adds.

 

Over the past years, there’s been a boom in the flavoured yoghurt trend, with Mintel predicting that taste, flavour and texture were be among the most “crucial” elements for yoghurts positioned as treats in 2019.

“The trend has benefited us greatly and allowed us to grow our business to add new flavours and ranges,” Bryan says.

“I think the yoghurt category will continue to grow, because it is perceived as a relatively healthy product. Whole milk is also becoming more talked about, and more understood as a product that adds to a balanced diet.”

Clandeboye Estate Yoghurt uses strictly whole milk (from the estate’s own award-winning herd), without ever experimenting on low fat or added ingredients.

“Low fat quite often is made of sweeteners or sugar to make it taste good,” Bryan argues. “But we have noticed more of an understanding from consumers that whole milk products, such as ours, can contribute to a very balanced diet.”

Clandeboye Estate Yoghurt is available in the entire island of Ireland, including in Tesco, Sainsbury’s, Asda and Aldi.

“Aldi Ireland was a customer that came to us after we won the Irish Quality Food Awards,” Bryan explains.

“That was a major contract we got purely on the back of winning that award. It was a fantastic outcome.”

The company has set its eyes firmly on further expansion, as it is to undertake its biggest project yet: on-farm production facility, which will allow it to produce up to 15 to 20 tonnes of yoghurt per day, up from three tonnes.

“We are in the unusual position that our current plan is at full capacity,” Bryan adds, “but following discussions, including at the UK Quality Food Awards Small Producer Atrium Day at the Co-op, we gained the confidence to go ahead with the new plant.

“We have planning permission and over the next 12 months, we are building a completely new production facility,” Bryan says, adding that the new plant will be fully aligned with the company’s green ethos.

“We’re making ourselves sufficient, with regards to energy and the milk we are able to produce,” he explains.

“We have a bio-digester on the farm, which generates electricity and hot water, while all our milk comes from our farm. We own the largest woodland in Northern Ireland and plant a lot of trees each year with a group of environmental volunteers in Northern Ireland.”

“We do anything we can to minimise the food miles, as well as our environmental footprint; it is very important to us,” Bryan says.

New deal in York for unique Irish Black Butter

Northern Ireland’s unique Irish Black Butter is now on the shelves of one of the best known delis in Yorkshire from an agreement at the recent Taste the Greatness presentation at Fine Food North show in Harrogate.

Irish Black Butter, a Food NI member company, took part in the showcase in Harrogate and met representatives from Costello’s Good Food Shop in York. As a result of the ensuing discussions, Irish Black Butter founder and managing director Alastair Bell has begun supplying his unique sweet/savoury spread to the popular deli.

The Good Food Shop was acquired by businesswoman Carol Costello in September 2017. The shop was a long established and successful food business in York

The aim of the small food business is to provide an outstanding shopping experience for customers by offering delicious food that is served and sold with pride. It continues to specialise in produce from local suppliers.

Mr Bell, commenting on the latest deal in Britain, says. “I am thrilled to have a presence in the historic city of York and in such a successful food retailer. I look forward to working with Carol Costello in promoting my Irish Black Butter to her discerning customer base.

“The business with The Good Food Shop is the latest in a string of listings in specialist food stores in Britain which have resulted from our participation at Taste the Greatness presentations in Britain. I’ve found the events organised by Food NI in association with Invest NI to be tremendously beneficial as I seek to expand sales in Britain.

“I believe we need to see more of these in Britain in the months ahead. The Food NI team is doing a tremendous job in helping smaller food firms develop sales in what is still our biggest marketplace,” he adds.

Another business boost for Alastair came last month from Sheridan’s in the shape of hugely significant listings by Avoca and Fallon & Byrne, both in Dublin and respected as two of the most prestigious food halls and restaurants there. Avoca has around 10 stores on the island of Ireland, including an immensely popular outlet in Belfast, while Fallon and Byrne has a network in greater Dublin.

He developed the delicious spread in 2016 using Armagh Bramley apples, treacle, spices and brandy and launched it the following year.

As well as developing sales in Britain, Alastair is also now fielding inquiries from delis in the US and Germany for the unique spread he launched in November 2017 on the back of a trip to the Channel Island where he sampled an apple spread.

 

“What led me to look at a sweet/savoury product was our standing as a producer of quality apples in Armagh,” he explains. “I decided to see if I could produce a distinctive Irish Black Butter using our own Bramley apples which could be developed into product with export potential,” he adds.