Mash Direct Land £1m National Contract with Morrisons.

Five new gluten-free products are being introduced to over 380 Morrisons stores nationwide.

Comber-based farm, Mash Direct, have secured a one million-pound annual deal with national supermarket chain, Morrisons, to have five products from its range go into the ‘Free From’ aisle in its supermarkets.

Morrisons is the first UK multiple to nationally stock the fresh vegetable side dishes made at the family run farm in Northern Ireland. Lance Hamilton, Director, states:

“We are delighted with the new contract with Morrisons. This deal can equate to over £3 million of revenue for our company over the next three years. Innovation has always been at the heart of what we do here at Mash Direct and we will ensure that we use this money to put back into the company and make sure that we continue to deliver the high standards and quality that our customers know and trust.”

This is the start of a great year for the family run farm who was named overall Food Manufacturing Company of the Year in 2016.

The five new products that have been listed to go into over 380 stores nationwide are: Carrot & Parsnip Fries, Crispy Vegetable Bakes, Potato Rosti, Cauliflower Cheese Gratin and Potato Croquettes.

Prices for the products range from £1.20 to £1.65 and are available in stores from 20th February, 2017.

Gourmet burgers of distinction from Linden Foods

Pictured (L-R) Ronan McLaughlin, development chef at Linden Foods, Pauline Gordon, marketing executive, Linden Foods and Claire McCrory – NPD technologist, Linden Foods

Linden Food Group, the leading Northern Irish meat processor, has launched a 20-strong range of gourmet burgers for both retail and foodservice under its established Turf & Clover – Honest Irish Meat brand.

Linden Foods, which is based in Dungannon, Co. Tyrone, has created the luxury range of burgers in different and unique flavours using premium meat, lamb and chicken from its own extensive network of Northern Ireland farms.

The gourmet range draws on Linden’s longstanding experience in providing quality products to many of the leading retailers in the UK, Ireland and other parts of Europe as well as top chefs in Michelin star restaurants.

Linden’s experienced chefs and new product development team have created the innovative Turf & Clover portfolio. Kettyle Irish Foods, a Linden group subsidiary and a long-time specialist in dry-ageing meat, has also been part of the new burger development.

Pauline Gordon, explaining the decision to introduce the Turf & Clover range of gourmet burgers, says: “The gourmet burger now has pride of place on restaurant menus, bespoke burger bars and has now crossed over to retail. The gourmet burger not only tells but also empowers the story of culinary excellence, diversity and innovation. What we have done with the Turf and Clover range is to carry forward the legacy of excellence and innovation with a sharp focus on taste.

“In creating burgers of distinction, the meat must be the hero. The freshness of the meat is essential in making a stand out burger. As we use our own meat exclusively from our own farm suppliers, our burgers just can’t be any fresher,” she adds.

The search to find the perfect gourmet burgers involved extensive research and evaluation by Linden’s team of marketers, chefs and product developers into breed attributes, cut selection, maturation techniques, grind size, blend and fat content.

“Our journey to find culinary perfection and outstanding taste started with the best grass-fed meat possible. It’s 100 per cent Irish meat, whether salt-moss, dry-aged beef, Hereford or Angus sourced from our own family of farmers within the Linden Food Group. We have an honest and sustainable approach to land and beast – Irish born and bred and DNA traceable operating within the framework of our GreenTrack sustainability programme,” adds Pauline.

The new Turf & Clover burgers, she continues, have been created to be as versatile as possible. “Whatever way Turf and Clover burgers are served – with buns, sauces, relishes, fries, a door to a world of flavour possibilities is opened. We believe we have created a next generation range of burgers.”

The Turf & Clover range features a wide variety of premium meats – grass-fed beef, chicken, pork, lamb and venison from breeds such as Angus, Hereford, yearling and wagyu. Cuts used include brisket, chuck, cheek, rib or flank in styles such as dry-aged marrow melt, quarter pounder and sliders. The company has created burgers with flavour-filled recipe flavours including Louisiana, Iberian and Tennessee.

“We believe we’ve created burgers with the texture of a homemade pattie lovingly prepared in the kitchen open and fluffy, a firm bite yet unquestionably succulent. All our burgers are also gluten-free with no compromise on quality.”

Linden Foods is part of Fane Valley Group, Northern Ireland’s largest farmers’ co-operative. The company employs around 800 people at its modern processing operation in Dungannon.

TV legend Brian Turner set for LegenDerry Food Festival

TV chef Brian Turner of BBC ‘Ready Steady Cook’ fame will be winging his way to ‘Destination Delicious’ for a special guest appearance at Derry City and Strabane District Council’s award-winning LegenDerry Food Festival which will have the banks of the Foyle sizzling next month.

LegenDerry, which is taking place on March 17th-19th from 12 noon until 6pm, is supported by Tourism NI and DAERA’s NI Regional Food Programme as part of Council’s St Patrick’s Spring Carnival, and won Best NI Food Event at the recent NI Year of Food and Drink Awards.

Mayor of Derry and Strabane, Alderman Hilary McClintock, said she was delighted that Council had attracted well-known TV personality Brian Turner together with a host of home grown celebrity chefs including Jenny Bristow, Paula McIntyre and Brian McDermott for the region’s premier food festival which is guaranteed to have a carnival flavour coinciding with the St Patrick’s weekend celebrations.

The Mayor continued: “LegenDerry Food Festival will run for three days across three zones with a feast of family-friendly activities for everyone to enjoy. As well as all the live cookery demos and delicious food on offer for visitors in Guildhall Square, our top regional producers will showcase an array of mouth-watering products in the LegenDerry Food Hall in the Guildhall’s Main Hall.”

London-based culinary guru Brian Turner CBE will wow foodie fans on Saturday, March 18th with demos in the impressive Festival marquee which will dominate Guildhall Square for the weekend. The Yorkshire-born TV chef and restaurateur said he can’t wait to visit LegenDerry which judges at the Year of Food and Drink Awards described as a “massive success”, attracting more than 36,000 visitors as a two-day event last year.

He continued: “I am delighted to be taking part in Derry City and Strabane District Council’s LegenDerry Food Festival which was NI’s Best Food Event during Year of Food and Drink and has done so much to put the region on the map as a leading international food tourism destination. I’ve heard fantastic reports about the city and district’s famous hospitality and am eagerly looking forward to meeting chefs, producers and visitors who will be flocking to Derry~Londonderry & the North West which is Northern Ireland’s ‘Destination Delicious’.”

Brian McDermott – resident chef on RTE’s Today Show – will compere the culinary action on the main stage in the LegenDerry marquee’s Theatre of Food on Saturday, March 18th. Two of NI’s best known female chefs will double up on Sunday, March 19th with Paula McIntyre compering the demos headlined by the ever popular Jenny Bristow.
Another well-known chef still to be announced will headline the opening day of LegenDerry on Friday, March 17th with Barbara Collins, the experienced broadcaster and Irish Food Writers’ Guild member as guest compere.

Make sure to arrive hungry as a fine selection of local restaurants and hotels will also be cooking up a storm on the Boulevard of Chefs within the Festival marquee with a selection of signature dishes to try and buy. If al fresco street food is more your style, vendors will tantalise your taste buds with sweet and savoury culinary delights against the backdrop of the historic City Walls in Guildhall Square.

The carnival atmosphere will be enhanced by live musical performances, street theatre and LegenDerry themed family-friendly activities for locals and visitors to enjoy. Children’s Arts and Crafts in Guildhall Square will keep the little ones entertained and make sure to bring them to the majestic Guildhall too for lots more foodie workshop treats.

Yorkshire native Brian Turner trained in some of London’s top restaurants including The Savoy and Claridge’s before opening his own restaurants and is President of the Royal Academy of Culinary Arts. A featured chef on BBC2’s first ever ‘Ready Steady Cook’, Turner served more than 14 years on the popular daytime show as well as many appearances on This Morning, Saturday Kitchen and more recently his own BBC shows, ‘A Taste of Britain’ and ‘My Life on a Plate’.

In June 2002 Turner was awarded a CBE for his services to tourism and training in the catering industry. He has since become an Honorary Professor of The University of West London, a Fellow of the City and Guilds of London Institute as well as receiving Honorary Doctorates of Science at Leeds Metropolitan and Sheffield Hallam Universities.

Turner was also the recipient of an Honorary Apprenticeship Award which complements his work with the Adopt a School scheme and Future Chef competition which encourage young people to pursue careers in the catering industry.
For more details about the LegenDerry Food Festival in Guildhall Square and LegenDerry Food Hall in the Guildhall on March 17th-19th 2017, visit www.derrystrabane.com/food

Northern Ireland Food & Drink Awards 2017

This year’s awards categories showcase the very best that Northern Ireland has to offer and winners will be celebrated at the Crowne Plaza Belfast on 24th March 2017. The awards are free to enter and we encourage companies from across the industry to apply online for the categories below:

  • Agri-Food Supply Chain Excellence Award
  • Services Sector Award
  • Export Excellence Award
  • Outstanding Contribution Award
  • Large Product Award
  • Medium Product Award
  • Small Product Award
  • Food and Drink Sector Skills Award
  • Excellence in Food Safety Award
  • People’s Choice Award (Sponsored by Food NI)

To find out more about the categories and submit your application, please visit the dedicated awards website.

Applications close on Friday 24th February 2017.

Linden Foods pick up ‘Best New Product Development’

Pictured L-R: Category partner Tom Worth of Teknomek, award winner Pauline Gordon of Linden Foods and chef John Torode

Linden Foods picked up ‘BEST NEW PRODUCT DEVELOPMENT’ at the recent 2017 Food Management Today Industry Awards for their hand wrapped, mouthwatering M&S Pork Saltimbocca

The award winning County Tyrone meat manufacturers are no strangers to success and continue to dazzle judges with their delicious portfolio of beef, lamb, pork and chicken products.

In the company of renowned chef and TV broadcaster John Torode, the 2017 FMT Industry Awards brought the top names of the UK food industry together to reward the best products, as voted for by readers of the magazine and judged by industry experts. Around 300 guests attended the presentation of awards Luncheon at the Royal Garden Hotel, Kensington.

Pauline Gordon – Marketing Executive at Linden Foods said; “The FMT awards are a celebration of creativity, innovation and excellence within the British food industry and we are delighted to be able to pick up this Best New Product Development award. We thoroughly believe the M&S Pork Saltimbocca to be truly a special product that boasts innovation, attention to detail, married with succulent tastes and flavours.”

“Linden work very hard to create exciting new products for our customers, we have a very experienced and forward-thinking NPD team and most importantly we believe in a collaborating relationship with our partners, helping us to deliver the best products.” Concluded Pauline.

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Say It With A Spud

Love is in the… ground? Mash Direct has found a more romantic use for their vegetables this Valentine’s Day by sending out personalised messages on potatoes.

The family run farm based in Comber, Northern Ireland, are so proud of their award-winning potatoes they have hand-picked a selection of spuds from their fields to be sent out to people as a Valentine’s gift.

Helping those of us who struggle to find a Valentine’s gift, Mash Direct have asked for their consumers to send in their own personal messages to send to their Valentine. Mash Direct will select their top ten favourite messages, hand-write these onto potatoes and send them in a gift box to the consumers valentine along with a Mash Direct hamper and bottle of bubbly.MashDirect

Clare Forster, Head of Marketing, comments “Our vegetables have won a lot of awards recently and so we wanted to share the love that we have for our products with the rest of the world. At Mash Direct we specialise in making convenient and delicious vegetable side dishes. They are ready in just a few minutes which means that our customers can spend more time with their loved one this Valentine’s Day.”.

The gift box also contains a poem entitled, #SpudLove, the companies own humorous homage to romantic literature highlighting the convenience and nutritional benefits of using their products as part of a Valentine’s meal.

You can enter Mash Direct’s Valentine’s competition #SpudLove by visiting the companies Facebook, Twitter and Instagram pages @mashdirect.