Larne Baker John Agnew Has Tasty Recipes For Success In World Bread Baking Challenge

Multi-award winning baker John Agnew produces the tastiest traditional Irish fruit and wheaten loaves in the British Isles. He earned that recognition at the recent World Bread Awards in London.

John, who runs Ann’s Pantry in Larne with sister Helen Porter, tickled the taste buds of a panel of bread experts in the awards and collected two major category awards for his fruit loaf against competitors from across the UK and Ireland as well as his traditional Irish wheaten bread for entries mainly from Northern Ireland and the Republic. Helen looks after management and promotional activities for the small family bakery.

“Winning the award for the best traditional Irish wheaten was a marvellous achievement for us but much more significant was coming out on top with our unique fruit loaf.

“Both winners are based on a family recipe dating back 53 years to when Sean, my father, and mother Ann set up the home bakery on Larne’s Main Street,” John says. “We were up against hundreds of bakeries, small and large, from many parts of the British Isles in the awards. I believe we are the first local bakery to win a major open category award. In addition, the fruit loaf was placed third in the overall award for the World’s Best Bread,” he adds.

The World Bread Awards this year was “more competitive than ever,” according to chairman of the judging panel Stephen Hallam, whose fellow judges, all 100 of them, included Apollonia Poilane of the legendary Paris bakery Poilane, Dr John Foster of BBC’s Victorian Bakers and Harry Lomas, executive head chef, Wembley Stadium.
Launched in January 2013, the awards celebrate the very best of bread baking especially the creation of original breads. Among sponsors of the competition is Andrews Ingredients in Lisburn, a leading supplier to the bakery industry. Promotion agency Food NI is a key sponsor of the wheaten bread category.
Hundreds of loaves were delivered by entrants by courier, taxi and in person on the morning of the judging at Cathedral Hall, Westminster Cathedral, to ensure maximum freshness.
Bread is a huge industry in the UK – 12 million loaves are sold every day. The phenomenon of the artisan bakery has also taken off in the last decade. Not only is commercially-made bread popular, but home-baking is massively on the rise too, encouraged by a host of TV and radio cooking shows.

John started working in the family bakery in his school holidays at the tender age of 12. “I helped my parents and learned how to bake traditional local favourites such as soda farls, potato bread, wheaten, cakes and biscuits,” he continues. In 1980, John joined the bakery from school and has since moved up to become the master baker.

“I loved working in the family bakery and joining my parents there was a ‘no-brainer’ for me. It’s such a creative and satisfying role. I also enjoy talking to customers and getting their feedback about the products especially the original baked goods we develop on a regular basis,” he says.

He works alongside his uncle Liam Agnew in the company’s modern bakery behind the shop that’s been popular with shoppers from Larne and the surrounding area for generations. It’s one of the excellent and innovative home bakeries that Northern Ireland has managed to maintain.

What sets his bread apart from other local and national rivals? “All our breads are based on old family recipes. While the wheaten uses traditional ingredients favoured by all home bakeries across the island, I’ve developed a baking technique that gives the bread a distinctive flavour. There are also a couple of secrets involved in the baking process.

“We’ve also responded to market concerns about obesity and diabetes by creating sugar-free wheaten and other breads. The decision to go sugar-free followed a request from the customer with diabetes. We value greatly the contacts we have with customers in the shop and endeavour to react quickly to their requests,” he adds.

The fruit loaf that the judges loved is made using orange and lemon juices and zest with the added ‘kick’ provided by a “touch of brandy”, he explains.

Married to Catherine with Emily, the couple’s eight-year old daughter, John, in addition, has an impressive track record in other national food competitions over the past five years. Baked goods from Ann’s Pantry have earned the ambitious bakery, a Food NI member company, an unrivalled 49 Great Taste Awards in what is widely respected as Europe’s most influential competition for artisan and smaller food and drink enterprises.

The Co Antrim business was also named Northern Ireland’s best bakery at the BBC Food Show in 2016. It’s now Northern Ireland’s most decorated home bakery and among the most creative in terms of trends including sourdough and spelt breads.

Double Success For Food NI Members At British Sausage Awards

Delicious and innovative sausages from Food NI members Hannan Meats and En Place Foods have come out on top in a major UK competition for the industry.

Hannan Meats, based in Moira, and Cookstown’s En Place were successful in the Northern Ireland section of the annual British Sausage Awards, a competition organised to launch this year’s UK Sausage Week, which runs from 28th October to 3rd November.
Hannan Meats entered its unique ‘Belfast Banger’ and won the Traditional Sausage category. The company also produced the Hot Italian Coiled Sausage from a range of spicy ingredients developed by En Place.

Both companies are owned by Peter Hannan, the founder and managing director of the multi-award winning Hannan Meats.

Hannan’s Belfast Banger is a unique sausage made from 80 percent pork with smoked bacon, leeks and spices.

The Hot Italian Coiled sausage, developed by En Place managing director Paul Clarke, is a spicy sausage produced in a coil that’s particularly popular with chefs. Clarke is an experienced chef who has assisted a number of local companies in Northern Ireland to develop ingredients.

Around 500 different sausages were entered in the annual competition and were judged back in September at The Regional Food Academy, Harper Adams University, by Institute of Meat CEO Keith Fisher, Q Guild of Butchers manager Claire Holland and members of Ladies In Pigs (LIPS).

The week-long sausage celebration features a range of activities, mostly in Great Britain. Across the UK butchers, manufacturers, associations and retailers are curating their own sausage events, competitions, promotions and tastings, to celebrate UK Sausage Week.

Supported by Meat Management magazine, UK Sausage Week 2019 is designed to showcase and get behind sausages. Companies throughout the UK are also provided with marketing and POS material, including an official UK Sausage Week.

Food NI Companies Succeed In Top Farming Awards

Food NI member companies Hillstown Farm, Irish Black Butter and Mash Direct were successful in the annual Farming Life Awards.

The awards are held by the newspaper, part of the News Letter, to celebrate and reward the outstanding achievements of farmers and food processors in Northern Ireland.

Hillstown Farm in Randsalstown, Co Antrim, which is run by Nigel Logan, won the “Best Agri-Food Business of the Year’ for its development of innovative meats, including Wagyu, and for its successful craft brewing business.

The company is now selling its range of craft beers throughout Britain from its small distillery on the family farm. The business has also been included in the Economusee network of artisan producers.

Based in Portrush, Co Antrim and run by Alastair Bell, Irish Black Butter won the ‘Best Artisan of the Year’ title on the prestigious awards which are judged by a panel of farming and food experts.

Irish Black Butter, founded in 2017, is a savoury/sweet spread made from Armagh Bramley apples with spices, treacle and brandy.

The company is now selling the distinctively different tasting spread in the UK and Ireland and recently launched a peanut and fudge flavoured products. The idea for the product was influenced by a holiday in Jersey during which Mr Bell discovered the island’s tasty apple butter.

Irish Black Butter won three gold stars in this year’s UK Great Taste Awards, a chef’s Larder Award at Blas na hEireann and also featured on BBC Two’s Dragon’s Den where it was praised by the panel of entrepreneurs.

Mash Direct was named winner of the Farm Diversification of the Year’ category. Based on a family farm at Comber in Co Down, the company is now among the most successful farm-based enterprises in the UK and Ireland.

Founded in 2003, Mash Direct produces a range of quality quick-serve potato and vegetable products for retailers in the UK, Republic of Ireland, other parts of Europe as well as the US, Middle East and Asia.

The company, now among Northern Ireland’s most successful food businesses with an impressive track record in new product development, supplies most of the leading food retailers.

It was established by Martin and Tracy Hamilton on the family farm. Sons Lance and Jack now play key roles in the development of the business.

Mash Direct has won a string of local, national and international awards including UK Great Taste Awards and the Food Manufacturing Excellence Awards.

An emphasis on provenance and traceability means that the family farm produces the majority of the raw materials with the rest being meticulously sourced throughout the UK and Ireland to produce a range free from artificial additives, preservatives or colourings.

St George’s Market To Showcase The Best Of Taste The Island

Tourism NI is partnering with Belfast City Council this autumn to offer an allocated stall to local food and drink producers to showcase their produce at St George’s Market Belfast, in support of the Taste the Island initiative.

Every weekend until the end of November, different producers from across Northern Ireland will have an opportunity to showcase their produce at the iconic market. This platform will enable local producers to sell and promote their product to thousands of local and international visitors in support of the all-Island food and drink initiative.

The latest research estimates visitor expenditure at £968m of which approximately one third, £350m, is spent on food and drink.

Gary Quate, Food and Drink Development Officer at Tourism NI, commented: “We have been working closely with Belfast City Council and St George’s Market, who have helped us bring new and exciting opportunities to the industry. We are delighted to offer this space to talented local producers such as Jack Morton from Jack’s Fudge and Barbara Hughes from Hughes Craft Distillery and we look forward to working with many more of our food and drink industry to support the Taste the Island campaign.”

“We are also pleased to support the Twilight Market which will take place on the 12th and 13th November through Tourism NI’s Taste the Island Events Scheme 2019. It is fantastic to see the industry fully embrace the initiative and I would encourage everyone to visit the event and get a taste of the delicious local produce on offer,” Gary added.

Councillor Deirdre Hargey, from Belfast City Council, said: “Fostering business growth in the city is a key goal in our Belfast Agenda, so we’re delighted to partner with Tourism NI as part of their Taste the Island campaign to support local producers to showcase their offers.
Deirdre added: “Food tourism continues to grow – as our Twilight Market, which started back in November 2015 shows – it just keeps getting bigger and better every year. It’s such a special way to discover local produce, in our much loved historic and atmospheric St George’s Market. I encourage everyone to get along for an evening to remember!”

Healthy Snack Pioneer Forest Feast Takes To The Road To The Road To Drive Faster Growth In Sales

Bronagh Clarke, Marketing Director of Forrest Feast in Craigavon talks to Sam Bulter about initiative to drive sales of the company’s snacks.

Bronagh Clarke admits an innovative initiative to drive sales of Northern Ireland’s most successful snack products initially proved to be “a bit of a challenge”. A smart marketing move has seen Craigavon-based Forest Feast exploring new business here, in the Republic of Ireland and further afield by taking to the road in a converted VW camper van!

“The biggest challenge we’ve found is actually driving the van,” Bronagh, marketing director of Kestrel Foods, the company behind the multi-award winning Forest Feast branded range of original healthy snacks,” says.

“The van wasn’t the easiest to handle at first because it was made in 1973, is left-hand drive and lacks the power-steering and power braking that we all now take for granted. We brought it from Germany and it’s completely roadworthy with low mileage on the clock but just not that easy to manoeuvre. However, we’ve all mastered driving the van and it’s already featured at a number of shows,” adds Bronagh.

The iconic van was subsequently transformed by the company into a ‘street food’ wagon with a retractable serving hatch and distinctive livery. It’s becoming a regular feature at food festivals and other public events the length and breadth of the island.

The livery, Bronagh explains, reflects the company’s ethos as the ‘original snack explorers’. “Our strategic focus is on exploring the globe, finding, crafting and creating extraordinary snacks such as the delicious dried mango, one of our original products and still among the most popular,” adds Bronagh, an experienced strategic marketer with a wealth of experience in the food industry in Ireland.

The company has been searching the world for ingredients for tasty, premium and innovative snacks since its foundation by husband and wife team Michael and Lorraine Hall in 1996.

The company continues to set the pace in Northern Ireland in the creative marketing of healthy fruit, seeds and nuts including a unique range of tasty Super Fruit Shapes for children and young people and a quirky quartet of flavoured peanut snacks for the current Rugby World Cup in Japan aimed at fans of Ireland, England, New Zealand and host nation Japan.

The VW camper is another creative direction for the company which now sells a portfolio of snacks to almost 40 global markets, making the family business one of Northern Ireland’s leading exporters.

“Our company culture has always been underpinned by a dedication to innovation in all aspects of the business. We are always exploring new ways of doing things differently to provide customers with original and healthy snack ideas,” Bronagh, who returned last week from taking part in Anuga, the big international food event in Cologne, continues. The company, a Food NI member, has a longstanding commitment to exports and participation in major trade shows.

A further and colourful example of this approach, the camper van has taken to the road to help increase awareness of the company and its impressive portfolio of snacks especially among a younger marketplace concerned about naturally healthy foods especially snacks. “We are keen to develop greater brand awareness in the UK and Ireland, two immensely important markets for us,” she says.

Taking part in major public events such as the recent National Ploughing Championships in Co Carlow and the many food festivals in Northern Ireland is enabling the progressive and ambitious company to engage directly with consumers and introduce them to the Forest Feast identity and, of course, the range and provenance of all the snacks it produces in a state-of-the-art plant. “The events, in addition, provide opportunities for us to obtain feedback for us to factor into our thinking about new products and marketing,” she adds.

The van takes the successful company back to its roots, to the days when Michael and Lorraine Hall started the snack business by taking part in food markets in Ireland.

Ethical trading has been at the heart of the business since those days. It’s an approach that includes a longstanding partnership with PREDA, a social development organisation, through which it helps mango growers in the Philippines to enjoy a better quality of life. The company was ahead of the field in its commitment to ethical trading. And it’s now a commitment which shapes the thinking of younger consumers in particular.

What also helps the company stay ahead in intensely competitive global markets is the strength of its investment in new product development and its speed of reaction to market trends and opportunities in the burgeoning healthy snacking category.

A pioneering product range, Acti-Snack has also captured the imagination of fitness fans by offering ‘energy on the go’ through healthy mixed fruit, nut and seed snacks in convenient and re-sealable packs.

The entire range is gluten free, free from artificial additives and preservatives and designed to meet a variety of sports nutrition requirements. A new factory has been built to enable the company to meet the growing international demand for the innovative snack.

Growing global success has also led to a string of major industry awards for this enterprising local business including being named as one of Ireland’s ‘Best Managed’ companies in the Deloitte Best Managed Companies Awards Programme as well as a string of UK Great Taste Awards.

Boatyard Distillery Lands At Belfast International Airport

Boatyard Distillery has partnered with Aelia Duty Free in Belfast International Airport. The distillery has taken bespoke retail space in which the company’s brand ambassadors will be providing tasting experiences to travellers seven days per week.

The distillery, based on the picturesque shores of Lough Erne in Co Fermanagh, produces three award winning spirits – Boatyard Double Gin, Old Tom Gin and seed to sip vodka. Travellers passing through Northern Ireland’s busiest airport can pick up all three of these products and take a little taste of Fermanagh with them wherever they go.

Karl Taylor, Aelia’s general manager of Aelia at the airport, says: “Boatyard Gin has proven to be a hit with passengers at Belfast International so the decision to expand its offering in-store was welcomed.

“Aelia Duty Free is committed to support Northern Ireland producers and we are excited to continue to build on our success with Boatyard Distillery, in offering passengers a taste of Northern Ireland when traveling through our store.

“Passengers can learn more about the Boatyard product range from their brand ambassadors and take one of their three spirits with them to their next destination.”

The bespoke retail space encompasses a life-size photo of the distillery’s copper still, Erainn – named after Queen Maeve’s lady in waiting in Irish mythology. Visitors to the airport can take a selfie and post to social media for the chance to win special prizes.

Joe McGirr, Boatyard Distillery founder, adds: “We have worked really hard to create an immersive experience for visitors to Belfast International airport. We want people passing through to be able to taste, feel, smell and see what makes Boatyard so special, and the space allows us to do just that.

“In addition to our three award-winning spirits, visitors should also look out for limited edition Boatyard Products exclusive to Belfast International airport, he adds.

Boatyard Double Gin, the distillery’s principal product, is a unique, award-winning gin produced near Enniskillen in Northern Ireland. Made with spirit from organically grown wheat, the gin uses a combination of organic botanicals, including ‘sweet gale’ taken from the McGirr local family farm, to give the gin a distinctive character and flavour with a refreshing taste profile.

The distillery takes its name from a former boatyard that has been converted into a state-of-the-art, craft distillery overlooking the picturesque Lough Erne in Northern Ireland’s Lakelands. It is one of the first distilleries in the world to be accessible to visitors by both land and water direct to the distillery door with the ethos of producing farm-to-bottle spirits in one of the most beautiful locations in the world.