New Food and Drink Brand for North West region unveiled in time for the reopening of Ireland’s hospitality sector.

In collaboration with the local food and drink network, Derry City and Strabane District Council have officially launched its new regional Food and Drink Brand, LegenDerry, with the help of a local poet and familiar faces from the region’s food, drink and hospitality sectors.

Coinciding with the reopening of Ireland’s hospitality sector, ‘A Taste of LegenDerry’, written by local poet Pamela Brown, was commissioned to celebrate the unique food and drink offering as well as the rich culture and heritage both visitors to the region and local people can expect to experience.

22 members of the local Food Network feature in the short motion picture by local videographer Gary McFeely, reciting the poem, which showcases some of the city’s most iconic landmarks including the Peace Bridge, GuildHall and the Walled City Brewery as a suitably cultural backdrop.

The LegenDerry Food and Drink Brand is the result of the region’s Food and Drink Strategy, which was launched in February 2019 by the Council as part of its wider plan to drive tourism and firmly place the region on the map as the number one food destination on the island of Ireland by 2025.

Part funded by the Seafood Innovation Programme – Smart Atlantic Seafood Cluster known as the ‘SAFER’ project, applications opened this year for local restaurateurs, hoteliers and food and drink producers to become an accredited member of the brand. The Council received an overwhelming response and in February over 45 providers received an official accreditation.

As a certified LegenDerry provider, businesses are showcased on a newly launched website and receive a suite of marketing material to signpost their venues or produce with the LegenDerry stamp of approval.

Commenting on the official launch, Councillor Brian Tierney, Mayor of Derry City and Strabane District Council, said:

“Nobody could have anticipated what 2020 would bring, but we are incredibly proud that we are finally able to launch the LegenDerry Brand and coincide the release of our locally-commissioned poem with the reopening of the hospitality industry.

“LegenDerry is a hub of  hardworking and committed food and drink providers who take pride in everything they do, and this is one of the reasons why the North West region is already on track to become the top food destination on the Island of Ireland.

“This summer, people are opting for staycations as opposed to international travel and LegenDerry offers the complete package; not only LegenDerry for food, it also offers a range of outdoor adventure pursuits like hiking the Sperrins to paddle boarding along the River Foyle, as well as less strenuous activities like soaking up the city’s history and culture. All this combined with our exceptional reputation for hospitality and quality produce, guarantees a memorable trip for visitors.”

Selina Horshi, vice-chair of the Food and Drink Network and director of Best Western Plus White Horse Hotel, added:

“It goes without saying that the last few months have been incredibly challenging for the hospitality industry and many of the businesses and brands within the Food and Drink network have had to reassess and adapt their offering in order to survive these difficult circumstances.

“With Friday 3rd July marking the reopening of our industry in Northern Ireland, hot on the heels of the South reopening, we felt this was a timely opportunity to officially showcase LegenDerry and the people behind it. As a network of business owners for coffee shops, restaurants and hotels, to food and drink producers, we are exceptionally proud of what we have to offer to both our local and loyal customers, as well as domestic and international tourists.

“We are really looking forward to welcoming visitors from across the island to our wonderful region, but, at a time where ‘supporting local’ has never been more important, we would encourage our local people to fully embrace the fantastic food and drink offering that they have right on their doorstep.”

In addition, a number of accredited food producers have come together to create the ‘LegenDerry Larder’, a delectable selection of award winning artisan products, including; Ukulele Chocolate, Silver Bean Coffee, Banagher Bold Cheese, Brewers Malt Biscuits, LegenDerry Ding Sauce, Lo & Slo BBQ Sauce and Grainola Goddess honey-nut Grainola. Priced at £40 (€44.34) and available to purchase online via www.walledcitybrewery.com, the larder is the ultimate treat for foodies who wish to have the mouth-watering tastes and flavours of LegenDerry delivered straight to their door.

For further information, visit http://legenderryfood.com/

Connect with LegenDerry on Facebook and Instagram @LegenDerryFood.

When Belfast couple Lydia Hodgins and Justin Thompson dreamt of starting their own food delivery business, they never imagined it would be in the middle of a worldwide pandemic.

The pair had been planning the launch of LocalBoxNI for months when the lockdown hit, creating a surge in demand for food delivery services.

“Here we were living together, working together and trying to start a business together in the midst of this huge crisis. It was such a scary time but we felt that people really wanted and needed good, healthy food and it was increasingly difficult to get out to buy it. So we made the leap and our first deliveries went out on April 25th,” Lydia said.

LocalBoxNI is a home delivery food service bringing the best locally made products to homes in Belfast. The idea started when the foodie pair found they were spending increasing amounts of time going from farm shop to market buying fresh, local products.

“Northern Ireland has such amazing food and we felt it was really important to support local businesses but we didn’t have the time to get around all these wonderful places to get the food we cared about. We wished there was a service that would just deliver it all to our door so we didn’t have to spend all day Saturday going out to buy it. So we decided to start the business bringing the food we love to other people,” she said.

Justin, a full-time software engineer at a tech start up, was able to build the website and the pair personally sourced suppliers across Northern Ireland. Customers can order products like homemade sourdough bread, Abernethy butter, Belfast Coffee Roasters coffee, Fermanagh free range eggs, charcuterie and chorizo from Limavady, bacon from Omagh, locally produced cheeses and Rathlin kelp pesto to name just some of the products.

“Our aim was to reduce the environmental impact of our purchases and to support the local economy. At the moment we take orders all week then deliver across Belfast on a Saturday as soon as the fresh bread arrives with us. Because we only order what we need from our suppliers, there’s no food waste,” Lydia explained.

All the delivery boxes are collected, cleaned and sanitised and reused adding to the company’s sustainable ethos. Their unique take on local food and sustainability helped them to become finalists in the Belfast Business Ideas Awards run by Belfast City Council.

The couple pack and personally deliver all the boxes themselves on a Saturday morning to homes in Belfast. “We’ve been overwhelmed by the positive reaction when we arrive with a delivery and we’re just so thankful that we can share our love of local food with others,” she said.

For more information go to localboxni.com.

Renowned for award-winning fudges, the team at Granny Shaw’s are opening a fantastic food store that simply brings together some of the best foodie finds around. Apart from trays of their amazing fudge, of course, they include Erne Larder’s Bacon Jam and Ketchup, Amber Catering and Cakes, Papas Mineral Cordials, Ruby’s Fine Foods, The Skinny Food Company and Long Meadow Apple Cider Vinegar.

There are also cheeses, sausages, bacon, oils, balsamic vinegars and curry sauces. They describe it as a one-stop shop for fine food excellence coupled with their ever-friendly customer service.

The Grand Opening is on Wednesday July 1st 2020, 9am-5.30pm. There will be spot prizes throughout the day.  Find them opposite Sports Direct and Primark in the Tower Centre, Ballymena

 

Have your shopping habits changed over the last few months? I have to admit that mine certainly have. I’ve noticed a growth in farm shops and I’m lucky to live beside an original ‘pop up’ shop on Springmount Farm, near Ballygowan. This has been especially useful for topping up on local fruit and vegetables, Kennedy Bacon and fresh bread from French Village. I’ve also been doing lots of online shopping, not just from large retailers but from local artisans such as Broighter Gold, Erin Grove and Indie Fude.

There are indications now that shopper behaviour has changedsignificantly during the COVID-19 lockdown especially in the months that followed the initial wave of panic buying in supermarkets. There’s everything that local families need now readily available from our network of smaller retailers.Interestingly, the retailers have also noticed too, who is local and who is not! Local suppliers outdid themselves during lockdown by delivering on time every time, they really went the extra mile. I truly believe we have a food and drink industry among the very best in the UK.

Significantly, a recent survey of 2,000 UK shoppers found specialist food stores, such as
family butchers, fishmongers, greengrocers and grocers, have been most popular especially with
younger shoppers (18-24 year-olds), as older age groups (65+), many of whom may have been staying at home, relied more on online services and deliveries. Not what I would have predicted, but good to see support for local from young people and well done to older age groups in embracing the digital age.

The report in the Shoppers of Our Time series, ‘Life Under Lockdown’, suggests a shift in how different age groups have used different store types over recent months. And it’s an important shift in attitudes and behaviour that has to be factored in by food processors here in how our food is promoted especially in Britain.

“Shopper behaviour has changed to an extent rarely ever seen,” says IGD which carried out the survey. There appears to be a greater trust in such stores and the responsiveness of their owners to requests for home delivery. There’s been a growing recognition of the quality, taste and wholesomeness of food from local farmers and fishermen.

Some of these changes, the survey said, will “present a unique opportunity for retailers across the board to retain shoppers they traditionally wouldn’t have – such as specialist stores, to keep younger shoppers visiting, and general or online retailers to retain the older shopper base they have attracted during this time”.

Understanding the changes to shopping habits and behaviours during lockdown gives us an idea of what the retailing future might look like for those businesses trying to lock in their long-term plans.

Shoppers over 55 were the most frequent users of specialist stores pre-lockdown and now younger age shoppers, which might have been expected to order online, are also now turning to specialist shops offering greater access to trusted local food and drink suppliers. It’s all about trust – products and people they can trust to offer quality and provenance.

The changing shopping landscape presents specialist shops with an opportunity to expand their customer base, as IGD’s findings suggest these changes are here to stay.

The research found 78 percent of all age groups visiting specialist stories more frequently said they would continue to do so in the future. For delis and farm shops looking to understand what an uncertain future holds, these changes in shopping habits are extremely important. The survey also indicates that many shoppers who depended upon delivery from online contacts will continue to do.

I certainly hope so. I am certain that the time to truly celebrate our local food and drink producers is here.

Effective immediately, we will be pausing our advertising with Facebook and Instagram until the end of July or until Facebook takes clear actions to stop the platforms being used to amplify racism and hate.

While we are small potatoes when it comes to some of the global players who are also pressing pause, as the most followed Northern Irish food brand on Facebook we believe that it is important to act. We hope that collective action creates positive change and we will reassess our advertising approach beyond July as we wait for positive action from Facebook.

Facebook and Instagram have been our main advertising channels for years, but they have not taken the necessary steps to protect the public from violent and dangerous hate speech. I listened with interest to the statement given by Mark Zuckerberg on Friday and then to Nick Clegg, VP of Global Affairs and Communications at Facebook on CNN following on from this. Sadly, I feel that these reflect the same pattern of promising to take action without enacting meaningful change.

Earlier this month we communicated to Facebook that we were unhappy with their stance on hate speech and now we have chosen to put our money where our mouth is.

We will instead put our advertising money towards a campaign to bring people together. That is why we will be giving away over £3,000 of vouchers to Taste of Ulster restaurants to 30 winners during the month of July with an on-pack promotion. Our Dine In to Dine Out Competition will run on promotional packs of Mash Direct products throughout July. Customers can enter a promotional code to www.mashdirect.com/dineout for their chance to win one of 30 £100 vouchers to a Taste of Ulster restaurant of their choice, celebrating local food and local restaurants.

As bars look to new ways to satisfy their clientele while keeping them safe, the Culloden Hotel In Holywood, county Down has found an imaginative outdoor solution.

The luxury five-star hotel has teamed up with Belfast gin producers, Jawbox to provide an outdoor bar experience featuring an impressive converted shipping container set in the stunning hotel gardens.

The bar, used at numerous events in London, hasn’t yet had its debut in Northern Ireland, the home of Jawbox. Given the current situation, the team at Jawbox Gin reached out to Hastings Hotels with the offer to use it, giving locals and guests a unique social setting as lockdown begins to ease.

Hastings Hotels, which has been voted Ireland’s best luxury hotel group for the past two years, will locate the outdoor bar next to the five-star Culloden Hotel’s bistro in the hotel’s gardens, the Cultra Inn.

As well as serving the award-winning Jawbox gin, the bar will offer beer and wine with food in the Cultra Inn.

“We were bowled over by this very kind gesture from the team in Jawbox which really will help to maximise the beautiful surroundings at the Culloden’s Cultra Inn,” said Howard Hastings, managing director of Hastings Hotels.

“It will also allow us to enhance the enjoyment and safety of visitors to the Culloden at a time of restrictions and social distancing.

“The word has been spreading fast and we’ve already booked a number of small parties for July.”

The Hastings Hotels collection consists of seven hotels, with four in Belfast, including the  five-star Culloden Estate and Spa, the world-famous Europa Hotel, the four-star Stormont Hotel and Northern Ireland’s tallest hotel The Grand Central Hotel.

The stunning Slieve Donard in Down underneath the Mourne Mountains, Ballygally Castle on the Antrim Coast and the Everglades in Derry complete the Hastings portfolio.