Uncertainty Reigns For Key Industry As New Year Looms

The reports that food supplies to Northern Ireland from Great Britain could be adversely impacted due to Brexit from the start of 2021 are deeply worrying. There have been warnings too from major food wholesalers and supermarkets about potential shortages. And there have even been suggestions that major national supermarkets could either pull out of Northern Ireland altogether or reduce products on their shelves.

I hope these fears prove to be unfounded and that trade between Northern Ireland and Great Britain, our biggest single market, continues unfettered, as the UK Government has long promised. The EU Commission has said it takes warnings from supermarkets about Northern Ireland’s food supplies due to Brexit “very seriously”.

As I write this column, the trade talks between the UK and EU have reached a vitally important stage…again. I hope that an acceptable resolution will have been found by the time this magazine appears. The brinkmanship has been very stressful for everyone in the local food industry.

The Commission’s statement came after our first and deputy first ministers wrote to the EU to urge flexibility in the operation of the new Irish Sea border. The Government in London, of course, has long denied that there will be anything likely to inhibit trade. It’s quite clear, however, that there will be additional bureaucracy involved.

As we all have long known, Northern Ireland will stay in the EU single market for goods but the rest of the UK will leave in a few weeks, which means some food products arriving here from Great Britain will need to be checked due to the EU’s strict rules on products of animal origin – meat, milk, fish and eggs.

These products must enter the single market through a border control post where paperwork is checked and a proportion of goods are physically inspected – hence the Port of Belfast’s work on a substantial new ‘border’ post. But who really knows what will happen when 2021dawns?

Supermarkets make a major contribution to the local food industry and, of course, to the wider economy. Our bigger processors have long enjoyed very good business with major retailers here and especially in Great Britain. And dozens of smaller companies are helped on their journey to success in external markets by achieving initial listing here.

Invest NI has done and continues to a tremendous job in promoting our food to supermarket buyers here, in Britain and the Republic of Ireland. A great many local companies have benefited enormously from this support from Invest NI Food and Drink marketing teams here, in London and in the Republic.

The key role played by the bigger retailers wasshowcased last month in the UK Quality Food Awards which saw local companies Finnebrogue Artisan from Downpatrick; Dunbia, Dungannon and Comber’s Mash Direct winning awards for products supplied to the supermarkets including Lidl, the leading German discounter.

Furthermore, Denis Lynn, chairman of Finnebrogue, a leading supplier of innovative nitrite free bacon and ham to the likes of Marks and Spencer, Morrison’s, Tesco, Sainsbury’s and Asda, was named Entrepreneur or the Year 2020 by the Grocer magazine.

Processors which provide meat and some dairy products to deli counters in supermarkets here are likely to be concerned by suggestions that many supermarkets may be set to axe meat, fish and delicounters. Sainsbury’s has already announced plans todo so and shed over 3,000 jobs across the UK.

The retailer has said the closure of the specialist counters is part of efforts to “better reflect customer demand” and will save the business around £60 million. It reflected customer trends towards on-line shopping. Waitrose, on the other hand, has announced plans to expand its deli counters across Britain. Sadly, Waitrose isn’t represented here. The supermarket, however, does buy from our suppliers. We’d hope to see this retailer purchasing much more from local suppliers over the short and long terms.

Any reduction in services by supermarkets could also accelerate the trend among shoppers towards traditional stores such as butchers, fruit and vegetable outlets, delis and smaller grocers that became apparent during the first lockdown. More people than ever before here are now shopping regularly at such stores for convenience and because of the provenance and knowledge they offer.

This trend was backed up recently in a study by Barclays. This showed also showed a growing demand for locally sourced foods among consumers. Those interviewed said that shopping from local specialist stores helped them better understand where the foodsthey are eating come from and are much better for the environment. We’ve seen growth in this sector with delis in particular opening in parts of Belfast and many local towns. These are crucially important in terms of the opportunities they offer to very many of our artisan and smaller producers. And it’s an encouraging growth set to continue in the year ahead.

Immense Economic And Social Challenges Northern Ireland Post-pandemic

Regular readers of this column will know that I am an avid reader of surveys forecasting future impacts on our dynamic food and drink industries and in truth to all of us. It is so important to look forward and plan. Large businesses invest significantly in market studies and research, as does Invest NI’s Consumer Insights team.

While we may all be concerned with day-to-daychallenges, particularly in the run up to Christmas, it’svital to take time to look ahead as best we can. I once heard that a defining characteristic of an entrepreneur is an ability to foresee the future and this is especially true of the new and emerging producers which make such an important contribution to our local food and drink. We’ve seen that contribution grow substantially during the coronavirus pandemic and we have seen how food and drink producers are quick to pivot and adapt.

A recent study on consumer behaviour in Europe has important findings for food and drink producers here and especially for those already doing business in Europe or planning to do so in both short and long-terms. At this stage, it’s not clear how Brexit will impact on our food and drink processors.

Our red meat sector, a significant exporter to Europe and further afield, has already warned that companies won’t be ready when Brexit dawns on 1st January. Understandably, the sector has demanded a further 12-month period of ‘grace’ before the new procedures are implemented to enable them to prepare for the far-reaching changes ahead. I would supports such an initiative and would recommend it should be widened to include all export-focused businesses here.

The survey I’ve been studying pinpoints changes in consumers in Europe, especially in the youngest 18-35-year-old group. This group has seen lifestyles altered more than any other group during the pandemic and its associated lockdowns which left food retailing open for business. Across Europe, according to the survey- conducted in September – “we are witnessing significant shifts in food shopping habits, the products that we are buying and consuming, and the way we cook and eat.

European consumers in the survey said that many of the changes in their lifestyles will be lasting. The study found that: Enjoying food and having a wide variety will matter more post-pandemic; cooking skills and equipment and having time to cook will become more important; accessible food stores and access to food at affordable prices are increasing as priorities; nutritional knowledge; healthy foods; and using food to control weight will matter more than ever.

Significantly for producers here and elsewhere peoplesaid they plan to buy more local food and reduce unsustainable packaging and food waste.

Also interesting is the comment that general consumers say they have been more concerned with local provenance, packaging (tensions between hygiene and the environment here), freshness, avoiding additives, and searching for value. Our companies are geared to meet these requirements especially in freshness and provenance.

Across the board people reported an increase in enjoying cooking and experimenting with recipes, a reduction in using ready meals and a shift towards proper meal times and eating with other household members.

Most pronounced overall was an increased focus among consumers on food affordability and value and with this comes the risk of widening inequalities and behaviour gaps around healthy and sustainable eating.” The focus on affordability is an inevitable outcome of the pandemic due to the worrying rise in unemployment from the lockdowns. I was shocked, for instance, by the television pictures of the main arena at the SSE Odyssey Centrein Belfast converted in a vast hub for food and other products to be distributed to the growing network of food banks across Northern Ireland. It reminded me of leaving university in the 1980’s, when UB40 sang about one in ten being unemployed, in fact unemployment peaked at 12% then. It seems that more people than ever before are now dependent on food banks and the generosity of producers.

While it’s encouraging to see a focus on health and sustainability in the future, it’s clear that one of the most alarming outcomes of the awful pandemic is spiralling unemployment and poverty. Our policy makers are up to their eyes at the moment fighting the pandemic, but they really do need to address this crisis as a matter of urgency. There are methods of intervention they need toenhance, such as employment and entrepreneurialschemes. The economic and social situation facing Northern Ireland post-pandemic and post-Brexit, I fear, could be extremely challenging for everyone here if we don’t see creative and effective interventions quickly.

The Ultimate Local Food & Drink Christmas Gift Guide

Treat someone special to an extra special gift this Christmas by supporting local food and drink producers. From cheeses to preserves, gin and coffee or the essentials for festive feasting we’ve got you covered.

Maybe you’re looking for something a bit different for that ‘hard to buy for’ person, why not buy tickets to a virtual tasting or vouchers for a food and drink experience?

Sit back, relax and browse the array of offerings below whilst saving time on the endless online searches to find a unique gift.

FOOD

DRINK

 

EXPERIENCES

ESSENTIALS

 

To purchase any of the above offerings visit the business’s website or social media pages.

Beet The Christmas Stress With Award Winning Festive Side Dishes!

Christmas 2020 will be a smaller Christmas gathering, with families being able to spend more time together, with more of a focus on convenient, festive, and healthy dishes for them to enjoy together.

Local vegetable side-dish producer, Mash Direct has launched their seasonal products to cater for all your festive needs and take the stress out of Christmas, allowing you to spend more time with family, with the added convenience of delivery, direct to your door!

Mash Direct’s diverse Christmas range is sure to bring plenty of variety to the festive table, whilst still focusing on traditional tastes.  Ranging from Red Cabbage and Beetroot to Honey Glazed Parsnips as well as Stuffing Bites, there is guaranteed to be something for everyone to enjoy this festive period.  This Christmas range offers the convenience of little preparation and quick cooking times with added Christmas flavours, set to be a hit for all festive occasions.

Lance Hamilton, Sales Director at Mash Direct, said: “It is now more important than ever to experience togetherness at Christmas and create some festive sparkle.  Our award-winning vegetable accompaniments take the hassle out of Christmas due to their convenience and versatility, meaning you can spend more time with family and enjoy the festive period.”

To take the stress out of Christmas food shopping this year and with a real focus being on local food companies offering delivery services, Mash Direct’s products are available for delivery across Northern Ireland and the Republic of Ireland fresh from the family farm.  This service provides convenience to busy customers and their families, as well as those who may be isolating as a result of Covid-19.  There are a wide range of tailored box selections available which can be ordered through the Mash Direct website (www.mashdirect.com/shop).

Mash Direct’s seasonal range is available in major retail multiples, convenience stores and independents throughout NI.

Their Christmas Box (£25) is available to pre-order until the 20th of December to ensure Christmas delivery.  This festive box contains many farm-fresh, nutritious, healthy, fun and innovative Christmas products, such as, 2 x Honey Glazed Parsnips, 2 x Brussels Sprouts with Bacon & a Butter Glaze, Roast Potatoes x 2, Red Cabbage & Beetroot, Mashed Potato x 2, Carrot & Parsnip x 2 and Stuffing Bites.

Mash Direct produces over 50 products that are 100% Gluten-Free and free from artificial colourings and flavourings and are available throughout the UK and Ireland.   The innovative farming enterprise, now boasts 23 Great Taste Awards, ranging from Mashed Potato to Cauliflower Bites.  

Mashtilda The Elf Is Supporting Elfie Day To Raise Funds For Action Mental Health

Local food producer, Mash Direct is teaming up withAction Mental Health to promote the charity’s ‘Elfie’ day, that will take place on Friday the 11th of December.  

Action Mental Health and Mash Direct are encouraging you to host your very own Elfie Day.  As well as connecting with others and keeping active, you’ll be giving your time and energy, as well as helping to raise vital funds to support Action Mental Health’s services for local people.  

By taking part and raising funds, you can help to build a mentally ‘Elfie’ society for all.  Action Mental Health will be sharing lots of hints and tips throughout December on ways that you can look after your mental health.

Jonathan Smyth, Fundraising & Communications Manager at Action Mental Health added, “We know how tough 2020 has been for so many people and we hope that Elfie Day will help to spread a bit of fun and positivity, as well as a timely reminder for people that they can take simple steps each day to help look after their mental health. We also want people to know that support is there and if they are struggling to cope they should speak to someone. There are lots of sources of help and support listed on our website. We are delighted that the team at Mash Direct are supporting Elfie Day and we look forward to seeing lots of creative Elfie Selfies on the day!”

Action Mental Health delivers a range of services across Northern Ireland including the provision of recovery services for adults as well as resilience and emotional well-being training in schools alongside counselling for people of all ages. In response to the pandemic, they have adapted these services for online and remote delivery as well as delivering face to face support where possible.

Action Mental Health will supply you with a festive fundraising pack giving you tips, props, and ideas to help you get that perfect ‘Elfie’ and add some Christmas sparkle to your event!

Clare Forster, Head of Marketing at Mash Directcomments, “Mash Direct are excited to be involved in Action Mental Health’s Elfie Day, it is a fantastic initiative to bring people together whilst staying apart in such strange times, and what a fun way to do it! For those who may be experiencing mental health issues, it ismore important than ever to provide support and services to look after your mental health. AMH are providing plenty of tips throughout December to help you with this.”

You can register for your very own Elfie day by visiting the Action Mental Health website (https://tinyurl.com/y39djxln) here you can find information regarding the event and also a link to download your ‘Elfie Selfie’ props as well as a fundraising pack.

If you would like to Donate to Action Mental Health you can do so by heading over to https://www.amh.org.uk/fundraising/donations/make-a-donation/.

Unique Chocolate In Northern Ireland From Craft-enterprises In Mourne Mountains

A unique limited edition premium chocolate bar has been created in a collaboration between two craft enterprises located in Northern Ireland’s iconic Mourne Mountains.

The two companies behind the novel chocolate are Killowen Distillery and NearyNógs Chocolate Makers, both located near Newry in county Down.
NearyNógs is Northern Ireland’s only producer of bean to bar stoneground fine chocolate, while Killowen is a producer of Irish whiskey blends finished in rare casks sourced from across the world.

The chocolate, which is already being enjoyed in Denmark and Norway, uses whiskey matured in Solara Dark Rum by Killowen’s Master Distiller Brendan Carty for the Rum and Raisin flavour.

The premium chocolate, a 68 per cent cacao from growers in Peru’s Ucayali region, which links with the Amazon, was sourced by Shane Neary, who founded NearyNógs with wife Dorothy in 2011. They handcrafted the fine chocolate from the Peruvian beans.

Shane Neary explaining the collaboration with Killowen, says: We are both neighbours in the Mournes and had been talking about linking up to produce something quite different for some considerable time. Brendan suggested we could produce a limited edition bar using Killowen’s recently launched whiskey from the dark rum cask.

“This led me to start researching a suitable supplier of premium cacao beans from our network of contacts in South America. I settled on the Peruvian beans because of their fine and flowery flavour which I reckoned would blend perfectly with Killowen’s rum cask whiskey.

“We expect further collaborations on innovative product development in both short and long-terms,” he adds.

Brendan Carty adds: “The new whiskey chocolate is an example of the clustering between smaller producers which I am convinced is the way forward for the industry in the Mournes.

It is a demonstration of how two craft businesses can work together to create innovative products that could also help in drawing more tourists to this important and scenic part of the island,” adds Brendan

The collaboration was also influenced by Killowen’s role as a brand ambassador for the Visit Mournes Destination with Tourism Northern Ireland and Tourism Ireland, a relationship which has now helped us reach out to tourism contacts in Copenhagen and Oslo.

Brendan established Killowen Small Batch Irish Distillery in 2017 to help in reviving legal distilling in the Mournes. The distillery has since developed a range of premium Irish whiskey blends as well as gin and poitin. A collaboration with Two Stacks Irish Whiskey in Newry, a business which is reviving the tradition of independent blending and bottling, has led to export sales in the US.

NearyNógs is now Northern Ireland’s most successful and widely respected producers of fine chocolate with customers in many global markets. The small batch producer recently worked with Fortnum and Mason store in London on the development of its unique zero emissions Sailboat Chocolate slab.