Say ‘Thank You’ With Genesis Reindeer Cupcakes This Christmas

There are so many people to thank this Christmas. Your grandparents for keeping themselves safely at home, the postman for delivering your mail, the teachers who kept your children educated during lockdown, the refuse collectors, your neighbour for leaving shopping at your door and of course you – for the homeschooling, for working from home amid the dishes stacked in the sink and the whirr of the washing machine, for keeping the family together via Zoom quizzes on a Friday night and for keeping them apart by delivering Sunday dinner to the elderly relatives instead of inviting them into your home.

That’s why, as part of their Afters Festive range, Genesis Bakery has developed an exclusive ‘Thank You’ treat – a two pack of gorgeous reindeer cupcakes because, let’s face it, one is just not enough when you’re giving the gift of gratitude to those you love. The box includes a special label for you to personalise your gift before presenting it.

JP Lyttle, commercial director at Genesis Bakery said: “We developed our delicious tasting, two-pack ‘thank you’ reindeer cupcakes so people in communities across the country could spread some Christmas cheer while showing how appreciative they are for the human kindness they’ve received this year. Made from chocolate sponge, topped with chocolate buttercream and finished with edible decorations and a chocolate pretzel, turning them from a cupcake into everyone’s favourite festive animal is an added bonus and, we believe, the perfect way to say ‘thank you’ this Christmas.”

If a double dose of reindeer magic simply isn’t enough, there is also a nine pack of Christmas Afters Festive Cupcakes available, following the success of Genesis Afters range, launched in October. The nine pack festive cupcakes include buttercream-topped sponges decorated as Christmas puddings and Christmas trees.

The special Christmas ranges are available in nearly 500 Spar, Vivo, Centra, Supervalu and Mace stores across Northern Ireland.

 

Mash Direct Products ‘Grow’ Into Aisles Of Asda In Time For Christmas

Co. Down based family farming and food enterprise, Mash Direct, has won a supply contract which will see two new lines stocked in nearly 50 Asda stores across Northern Ireland and Scotland.

Mash Direct combines six generations of the Hamilton family’s farming expertise to produce an extensive range of award-winning ‘field to fork’ vegetable accompaniments.

The new products, Salt and Chilli Wedges and Cauliflower Bites, were created to reflect emerging consumer trends for new spice flavours and meat-free alternatives.

Lance Hamilton, Mash Direct Sales Director said:

“As the consumers demand for freshness, global flavours and healthier alternatives grows, our team has worked to create products that match these requirements. Our salt and chilli wedges are a perfect example of our new product development ethos – to provide customers with authentic flavours in a fresh and healthy, gluten-free product.”

“The Cauliflower Bites are freshly cooked cauliflower florets, fried in a crispy coating with a light spice. They make for the perfect alternative to the popular buffalo wings and popcorn chicken formats, that can be enjoyed as a tapas style snack or a side dish.”

Emma Swan, Asda’s Buying Manager for Northern Ireland added:

“At Asda we are always impressed by the offering from Mash Direct – they have a wide range of award-winning products and are dedicated to the creation of innovative new vegetable dishes.

“We have stocked their products since 2006 and it’s wonderful to see the Salt and Chilli wedges and the Cauliflower Bites join the many Mash Direct products we have on our shelves. Our customers will be spoilt for choice this Christmas!”

Mash Direct’s Salt and Chilli Wedges and Cauliflower Bites are available in selected Asda stores now.

 

Northern Ireland’s Ke Nako Biltong Is The UK’s ‘King of Snacks’

Ke Nako Biltong, producer of Northern Ireland’s award winning South African biltong, has won a major UK title for its classic biltong as a tasty and healthy snack.

In addition, the company, which is based at Ballylagan Organic Farm near Ballyclare in county Antrim, won awards for three other products in a competition in England held in association with the influential Charcuterie Board.

Ke Nako’s popular biltong won the top Snack category in the competition and the company’s chilli biltong, droewors and garlic biltong gained the other awards in the same category.

Launched by Ilse van Staden, who was born in South Africa,and wife Alanagh in 2012, Ke Nako produces the biltong and other products from 100 percent Northern Ireland beef from two local organic dairy farms.

The company, which has won other major awards, including UK Great Taste and Blas na hEireann awards, for the quality and outstanding taste of its small batch cured and air dried meats, has also developed a unique biltong powder. It won the Top of the Shop competition on BBC TV hosted by celebrity chef Tom Kerridge in 2018.

Ke Nako has won respect throughout the UK and Ireland for the biltong products which are now recognised as popular snacks rich in minerals such as zinc, iron, magnesium and vitamin B-12; all essential for the body to function.

The Charcuterie Board, which is based in Exeter, promotes collaboration, networking, learning and marketing for the entire cured meat sector in the UK. It is primarily producer led, but provides a unique forum for supply side businesses, food safety consultants, buyers, retailers, training schools, statutory bodies and consumers to all network, discuss, promote themselves and do business together in one place.

 

Uncertainty Reigns For Key Industry As New Year Looms

The reports that food supplies to Northern Ireland from Great Britain could be adversely impacted due to Brexit from the start of 2021 are deeply worrying. There have been warnings too from major food wholesalers and supermarkets about potential shortages. And there have even been suggestions that major national supermarkets could either pull out of Northern Ireland altogether or reduce products on their shelves.

I hope these fears prove to be unfounded and that trade between Northern Ireland and Great Britain, our biggest single market, continues unfettered, as the UK Government has long promised. The EU Commission has said it takes warnings from supermarkets about Northern Ireland’s food supplies due to Brexit “very seriously”.

As I write this column, the trade talks between the UK and EU have reached a vitally important stage…again. I hope that an acceptable resolution will have been found by the time this magazine appears. The brinkmanship has been very stressful for everyone in the local food industry.

The Commission’s statement came after our first and deputy first ministers wrote to the EU to urge flexibility in the operation of the new Irish Sea border. The Government in London, of course, has long denied that there will be anything likely to inhibit trade. It’s quite clear, however, that there will be additional bureaucracy involved.

As we all have long known, Northern Ireland will stay in the EU single market for goods but the rest of the UK will leave in a few weeks, which means some food products arriving here from Great Britain will need to be checked due to the EU’s strict rules on products of animal origin – meat, milk, fish and eggs.

These products must enter the single market through a border control post where paperwork is checked and a proportion of goods are physically inspected – hence the Port of Belfast’s work on a substantial new ‘border’ post. But who really knows what will happen when 2021dawns?

Supermarkets make a major contribution to the local food industry and, of course, to the wider economy. Our bigger processors have long enjoyed very good business with major retailers here and especially in Great Britain. And dozens of smaller companies are helped on their journey to success in external markets by achieving initial listing here.

Invest NI has done and continues to a tremendous job in promoting our food to supermarket buyers here, in Britain and the Republic of Ireland. A great many local companies have benefited enormously from this support from Invest NI Food and Drink marketing teams here, in London and in the Republic.

The key role played by the bigger retailers wasshowcased last month in the UK Quality Food Awards which saw local companies Finnebrogue Artisan from Downpatrick; Dunbia, Dungannon and Comber’s Mash Direct winning awards for products supplied to the supermarkets including Lidl, the leading German discounter.

Furthermore, Denis Lynn, chairman of Finnebrogue, a leading supplier of innovative nitrite free bacon and ham to the likes of Marks and Spencer, Morrison’s, Tesco, Sainsbury’s and Asda, was named Entrepreneur or the Year 2020 by the Grocer magazine.

Processors which provide meat and some dairy products to deli counters in supermarkets here are likely to be concerned by suggestions that many supermarkets may be set to axe meat, fish and delicounters. Sainsbury’s has already announced plans todo so and shed over 3,000 jobs across the UK.

The retailer has said the closure of the specialist counters is part of efforts to “better reflect customer demand” and will save the business around £60 million. It reflected customer trends towards on-line shopping. Waitrose, on the other hand, has announced plans to expand its deli counters across Britain. Sadly, Waitrose isn’t represented here. The supermarket, however, does buy from our suppliers. We’d hope to see this retailer purchasing much more from local suppliers over the short and long terms.

Any reduction in services by supermarkets could also accelerate the trend among shoppers towards traditional stores such as butchers, fruit and vegetable outlets, delis and smaller grocers that became apparent during the first lockdown. More people than ever before here are now shopping regularly at such stores for convenience and because of the provenance and knowledge they offer.

This trend was backed up recently in a study by Barclays. This showed also showed a growing demand for locally sourced foods among consumers. Those interviewed said that shopping from local specialist stores helped them better understand where the foodsthey are eating come from and are much better for the environment. We’ve seen growth in this sector with delis in particular opening in parts of Belfast and many local towns. These are crucially important in terms of the opportunities they offer to very many of our artisan and smaller producers. And it’s an encouraging growth set to continue in the year ahead.

Immense Economic And Social Challenges Northern Ireland Post-pandemic

Regular readers of this column will know that I am an avid reader of surveys forecasting future impacts on our dynamic food and drink industries and in truth to all of us. It is so important to look forward and plan. Large businesses invest significantly in market studies and research, as does Invest NI’s Consumer Insights team.

While we may all be concerned with day-to-daychallenges, particularly in the run up to Christmas, it’svital to take time to look ahead as best we can. I once heard that a defining characteristic of an entrepreneur is an ability to foresee the future and this is especially true of the new and emerging producers which make such an important contribution to our local food and drink. We’ve seen that contribution grow substantially during the coronavirus pandemic and we have seen how food and drink producers are quick to pivot and adapt.

A recent study on consumer behaviour in Europe has important findings for food and drink producers here and especially for those already doing business in Europe or planning to do so in both short and long-terms. At this stage, it’s not clear how Brexit will impact on our food and drink processors.

Our red meat sector, a significant exporter to Europe and further afield, has already warned that companies won’t be ready when Brexit dawns on 1st January. Understandably, the sector has demanded a further 12-month period of ‘grace’ before the new procedures are implemented to enable them to prepare for the far-reaching changes ahead. I would supports such an initiative and would recommend it should be widened to include all export-focused businesses here.

The survey I’ve been studying pinpoints changes in consumers in Europe, especially in the youngest 18-35-year-old group. This group has seen lifestyles altered more than any other group during the pandemic and its associated lockdowns which left food retailing open for business. Across Europe, according to the survey- conducted in September – “we are witnessing significant shifts in food shopping habits, the products that we are buying and consuming, and the way we cook and eat.

European consumers in the survey said that many of the changes in their lifestyles will be lasting. The study found that: Enjoying food and having a wide variety will matter more post-pandemic; cooking skills and equipment and having time to cook will become more important; accessible food stores and access to food at affordable prices are increasing as priorities; nutritional knowledge; healthy foods; and using food to control weight will matter more than ever.

Significantly for producers here and elsewhere peoplesaid they plan to buy more local food and reduce unsustainable packaging and food waste.

Also interesting is the comment that general consumers say they have been more concerned with local provenance, packaging (tensions between hygiene and the environment here), freshness, avoiding additives, and searching for value. Our companies are geared to meet these requirements especially in freshness and provenance.

Across the board people reported an increase in enjoying cooking and experimenting with recipes, a reduction in using ready meals and a shift towards proper meal times and eating with other household members.

Most pronounced overall was an increased focus among consumers on food affordability and value and with this comes the risk of widening inequalities and behaviour gaps around healthy and sustainable eating.” The focus on affordability is an inevitable outcome of the pandemic due to the worrying rise in unemployment from the lockdowns. I was shocked, for instance, by the television pictures of the main arena at the SSE Odyssey Centrein Belfast converted in a vast hub for food and other products to be distributed to the growing network of food banks across Northern Ireland. It reminded me of leaving university in the 1980’s, when UB40 sang about one in ten being unemployed, in fact unemployment peaked at 12% then. It seems that more people than ever before are now dependent on food banks and the generosity of producers.

While it’s encouraging to see a focus on health and sustainability in the future, it’s clear that one of the most alarming outcomes of the awful pandemic is spiralling unemployment and poverty. Our policy makers are up to their eyes at the moment fighting the pandemic, but they really do need to address this crisis as a matter of urgency. There are methods of intervention they need toenhance, such as employment and entrepreneurialschemes. The economic and social situation facing Northern Ireland post-pandemic and post-Brexit, I fear, could be extremely challenging for everyone here if we don’t see creative and effective interventions quickly.

The Ultimate Local Food & Drink Christmas Gift Guide

Treat someone special to an extra special gift this Christmas by supporting local food and drink producers. From cheeses to preserves, gin and coffee or the essentials for festive feasting we’ve got you covered.

Maybe you’re looking for something a bit different for that ‘hard to buy for’ person, why not buy tickets to a virtual tasting or vouchers for a food and drink experience?

Sit back, relax and browse the array of offerings below whilst saving time on the endless online searches to find a unique gift.

FOOD

DRINK

 

EXPERIENCES

ESSENTIALS

 

To purchase any of the above offerings visit the business’s website or social media pages.