Pop Notch

Declan McBride, aka the Willy Wonka of the popcorn world, is passionate about popcorn. Declan’s passion for popcorn began on a visit to Canada nearly twenty years ago. Since then he has been working at perfecting his recipe in his hometown of Draperstown, Northern Ireland.

In April 2014 Declan teamed up with Michael Heaslip and Food Stories to launch Pop Notch.
Pop Notch has moved from a kitchen table operation to a large production facility in less than a year. With sales on the rise and two Great Taste Awards under their belt Pop Notch is entering an exciting new phase of innovation and development.

Their innovative product offering includes large Share Bags aimed at customers who want a healthy alternative snack ideal for a movie night and smaller Snack Packs perfect for a snack on the go.

Pop Notch is Gluten Free, made with natural ingredients and comes in three different flavours Salted Caramel, Sweet and Salty and Marshmallow. Pop Notch is different! They use a special kind of Argentinian mushroom corn to produce extra-large popcorn pieces which lock in the flavour. This means we can guarantee we are the tastiest popcorn! (They have two Great Taste Awards). All their caramels are made from scratch. They use real pieces of marshmallow, not flavouring and their Sweet & Salty is hand mixed.

What They Do

Gourmet Popcorn


Sweet & Salty popcorn, Salted Caramel popcorn, Marshmallow popcorn. Available in snack pack and share bag size.

Where To Buy

More than 120 Local independent retailers, 8 Fine Food distributors for mainland UK and Republic of Ireland, ASDA NI, Dunnes Stores, Applegreen, BWG Spar, also exporting across Europe.


Pop Notch
Unit 3 Glenshane Industrial Park
Tobermore Road
BT46 5DR
Get Directions

Contact Information

Telephone 028 7963 9505
Back To All Producers