Genesis Crafty

Six brothers who are six bakers all work together running the McErlain business in Magherafelt. They grew up surrounded by flour, eggs, butter and yeast in their bakery founded by their parents Joe and Roberta in 1968. They’re still knee-deep in the stuff. They make a vast range of hand-crafted award-winning bakes.

They stick to age-old recipes, traditional methods and high-quality ingredients for one reason- taste! Small batches keep the dough soft and moist. Working it by hand gives extra fluffiness. Hand-pressing their butter pastry into the baking trays keeps things light.

The bakery is a 24-7 operation. There is the Genesis Crafty range as well as own-label ranges for customers including Marks and Spencer, Waitrose and Sainsbury’s. They employ 220 people with more being added to the payroll all the time.

What They Do

Branded and own-label baked foods


Wheatens, sodas, pancakes, scones, rolls & baps and cakes


Many including 23 Great Taste Awards in past 3 years

Where To Buy

Asda, Centra, Costcutter, Dunnes Stores, Eurospar, Mace, Marks and Spencer, Sainsburys, Shop 4 U, Spar, Supervalu, Tesco, Today’s Group, Vivo and Waitrose.


Genesis Crafty
31 Aughrim Road
BT45 6BB
Get Directions

Contact Information

Telephone 028 7963 2465
Facebook esiscrafty
Twitter @
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