In line with the content, design and layout developments of FarmWeek the paper has just launched a new campaign to promote their position in the marketplace: FarmWeek – Best in breed. And a really good read. The campaign will run across radio and 6 sheet outdoor sites. A number of new platforms introduced include Business, Vintage Tracks and Farm Family to add value to the strong content of industry news and opinion.
FarmWeek Editor Robert Irwin said, “For several years now the FarmWeek team has been developingand refining the paper and we feelwe have reached a high standard which sets a new benchmark for the industry. With our new marketing campaign we are aiming to reach potential readers who have not seen the product for some time and are unaware of the progress which has been made. I am convinced they will be pleasantly surprised when they purchase the latest issue for it really is ‘the best of breed and a really good read’.”
The FarmWeek team are pictured with their rosette promoting their new slogan ‘FarmWeek – Best in breed. And a really good read.’ left, Jamie Getty, Norman Hamilton, Diane Murphy, Adeline McCracken, Robert Irwin, Ciara Cunningham, Emma O’Boyle, Mark Boylan, Steven Moore, Chris McCullough and Bree Rutledge.