Bakery’s business rises with Tesco

Issued on behalf of Tesco Stores
May 2011

Portadown-based bakery, Irwin’s, is celebrating a significant increase in its business with Tesco with the listing of a number of new products across Tesco stores in Northern Ireland. The value of the contract is estimated to be worth over quarter of a million pounds annually to Irwin’s Bakery which has developed the new range of bakery products under both the Irwin’s and Rankin Selection brands.

Cliff Kells, Commercial Manager for Tesco in Northern Ireland, said:

“We are delighted to extend our existing contract with Irwin’s Bakery; their products are very popular with our customers. The excellent quality of products that Irwin’s Bakery produces is synonymous with the local range   that Tesco offers its customers, making the brand an excellent fit with Tesco.”

Brian Irwin, from Irwin’s Bakery, said:

“We’ve been baking bread for nearly 100 years, all of our products are baked locally and Tesco customers can be rest assured that they are baked with the finest ingredients to the highest standards. This additional business with Tesco will see the addition of a wide selection of morning bakery products including Irwins Muffin Loaf and Irwins Golden Wheaten.

“We also continue to work closely with Paul Rankin and have developed a tasty additional range of breads to add to the existing Rankin Selection. The new range includes: Rankin Griddle Scone; Rankin Pancakes; and Rankin Cinnamon & Raisin Loaf.”

For further information, please contact Rachel Morgan, dcp strategic communication,

t: 028 9040 2296