Portadown based Irwin’s Bakery has scooped a contract with Sainsbury’s in Northern Ireland to supply pancakes and soda farls for its new core range of ‘By Sainsbury’s’ own-label products. The deal, which will be worth over £250,000 per annum to Irwin’s, will see its locally-made products being sold in all 13 of Sainsbury’s Northern Ireland stores.
The contract will strengthen Irwin’s already strong relationship with the retailer, which it currently supplies with around 4million products each year.
Michael Murphy, Commercial Director at Irwin’s Bakery comments, “We are delighted to have secured this deal with Sainsbury’s and are particularly proud to be producing traditional local products such as pancakes and soda farls for inclusion in their newly launched ‘By Sainsbury’s’ range.
“With almost 100 years experience in baking breads and hotplate products such as pancakes and soda farls, we have the expertise and knowledge that Sainsbury’s need from their supply partners to deliver first class own-brand products.”
David McMahon, Northern Ireland Fresh and Frozen Buyer with Sainsbury’s adds, “The ‘By Sainsbury’s’ range, now being launched in Northern Ireland, represents a very important part of our business and we are glad to be working with Irwin’s to deliver these popular local breakfast goods as part of our offering.
“Our own-label products are known for their quality and as such we use consumer testing and strict quality guidelines to ensure suppliers meet our high standards. By working with leading local businesses such as Irwin’s Bakery, we are guaranteeing our consumers that when they choose a ‘By Sainsbury’s’ product, they are choosing one which is synonymous with excellence.”