6000 ‘Tasty Careers’ in NI Food and Drink Manufacturing

After the success of last year’s campaign, Improve, the Food and Drink Sector Skills Council has launched the second year of ‘Tasty Careers’, designed to educate young people about the wide variety of excellent career opportunities available within the food and drink manufacturing sector.

The campaign, which is supported by DARD, provides talks from ambassadors in schools across Northern Ireland as well as informative booklets and a ‘teacher’s pack’ to highlight the 6,000 jobs available for skilled workers. To be recruited by 2017, these job opportunities equate to approximately one third of the current employment levels.

As the biggest single manufacturing industry in Northern Ireland, the food and drink sector employs over 19,000 full time employees. Examples of real life case studies included in the booklet will act as ambassadors across a range of job types and levels within the sector. Students will receive an insight into the ambassadors’ day-to-day activities and long-term career prospects as well as advice on the best qualifications and educational path to their current position within the sector.

Commenting on this year’s campaign launch, Geoff Lamb, NI Operations Manager, Improve, said: “The food and drink industry contributes in excess of £3 billion a year to the local economy and is a pivotal employer within the Northern Ireland market. In a time of great economic uncertainty, the sector provides significant job opportunities in a stable and growing industry.

“The ‘Tasty Careers’ campaign, which is supported by government bodies and key players within the industry, aims to highlight the opportunities available for pupils considering their career options and make them aware of the impending skills shortage and gaps within the market.

“With an average starting salary of £22,000 our ambassadors aim to make pupils aware of these career prospects and encourage uptake within the sector to continue to develop the skills and productivity of our workforce on a global stage.”

For more information or to book an ambassador, schools can visit