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Vision and objectives of Food Promotion Northern Ireland Ltd.

To establish Northern Ireland as a region, recognized and renowned, both nationally and internationally, for the quality and provenance of its food and drink and its responsiveness to the markets in which that food and drink is sold.
To provide the highest levels of transparency for customers and consumers to identify local food and drink products.
To develop and deliver a domestic promotion and marketing campaign aimed at delivering sustained growth, increased market share and maximization of profitability for Northern Ireland food and drink businesses.
To support the International and Tourism agenda in establishing Northern Ireland as a global player.

To contribute to the funding of the promotional campaign
To respect and operate within the spirit and letter of the company's Eligibility Criteria (appended) for Northern Ireland food and drink.

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